Retirement

Episode 119: Creating Authenticity, Innovation & Empathy In Insurance with Maria Ferrante-Schepis

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How can insurance carriers build an empathetic relationship with policyholders? How do we drive innovation in a stressful time within our companies and practices? Industry veteran Maria Ferrante-Schepis joins us today to share her view of the present and her hope for the future of the business. We hope you enjoy the show.

Links mentioned in the show:

Maria’s LinkedIn profile:
https://www.linkedin.com/in/maria-ferrante-schepis-03b4031b/

Flirting With The Uninterested: Innovating In A “Sold, Not Bought” Category:
https://www.amazon.com/Flirting-Uninterested-Innovating-Bought-Category/dp/1599323699/ref=sr_1_1?dchild=1&qid=1632963818&refinements=p_27%3AMaria+Ferrante-Schepis&s=books&sr=1-1

Maddock Douglas:
https://www.maddockdouglas.com/our-team/maria-ferrante-schepis

Do you want to get regular updates on news from Maria and other guests of our show? Scroll down and enter your email under “Receive Updates” to subscribe to our newsletter.

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The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

Ashley SaundersEpisode 119: Creating Authenticity, Innovation & Empathy In Insurance with Maria Ferrante-Schepis
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Episode 118: Finding Meaning and Making Money with H. Adam Holt

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Today, we catch up with one of our first guests, H. Adam Holt, CEO of Asset-Map to discuss a wide variety of topics. He gives us a sneak peek of an algorithm his firm will release that will find the hidden gaps in your clients’ retirement plans. We also talk about the commitment that Adam and his firm have made to supporting diversity and inclusion in the retirement advice platform ecosystem. We hope you enjoy the show.

Links mentioned in the show:

Adam’s company:
https://www.asset-map.com/

Adam and Derek’s podcast:
https://rethinkfinancialadvisorpodcast.blubrry.net/2021/07/01/1-rethink-change-is-coming/

Do you want to get regular updates on news from Adam and other guests of our show? Scroll down and enter your email under “Receive Updates” to subscribe to our newsletter.

Thank you to our show sponsor, The Index Standard!

Fixed Index Annuities and RILAs are getting more complex and technical just when fiduciary rules are getting stricter. How do you choose the right index and allocate to them? The Index Standard is your answer. They are an independent provider ratings and forecasts on all indices and ETFs used in the US insurance space. Their process is systematic and unbiased, identifying robust and well-designed indices. We all know finance is complex and The Index Standard has a clear ratings system and uses approachable language to demystify this complexity. Visit theindexstandard.com for more information.

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Show Sponsors

The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

Ashley SaundersEpisode 118: Finding Meaning and Making Money with H. Adam Holt
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Episode 117: Matching Your Practice Model To Your Client’s Psychology with Wade Pfau and Alex Murguia

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Last week, we explored the psychology of building a retirement solution for a client that not only delivers results, but also adapts to the personality traits of your client. This week, in part 2 of our discussion, Dr. Wade Pfau and Dr. Alex Murguia explore how advisors and firms should change their engagement strategy and even their service offerings to meet the exact needs of each client.

Also, do you want to get regular updates on news about Wade, Alex and other guests of our show? Go to https://thatannuityshow.com and subscribe to our newsletter. We hope you enjoy the show.

Links mentioned in this episode:

The Retirement Income Advisor Challenge on October 25 and 26 will allow advisors to learn more about what the RISA is, to take it, and to learn how they can incorporate it into their firms: http://risaprofile.com/challenge

Wade’s new book is the Retirement Planning Challenge. The RISA is discussed in Chapter 1:
https://www.amazon.com/Retirement-Planning-Guidebook-Navigating-Important/dp/194564009X/

General website for the RISA:
www.risaprofile.com/

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Show Sponsors

The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

Ashley SaundersEpisode 117: Matching Your Practice Model To Your Client’s Psychology with Wade Pfau and Alex Murguia
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Episode 116: Finding Retirement Solutions That Stick with Wade Pfau and Alex Murguia

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What makes a retirement recommendation not only work but also stick for your clients?  Could it be a combination of personality traits and beliefs about the market? We were really fortunate this week to have Dr. Wade Pfau and Dr. Alex Murguia on to discuss their research on the topic. They walk us through the tool they have built to help decode what exactly makes our clients tick.

Also, do you want to get regular updates on news about Wade, Alex and other guests of our show? Go to https://thatannuityshow.com and subscribe to our newsletter. We hope you enjoy the show.

Links mentioned in this episode:

The Retirement Income Advisor Challenge on October 25 and 26 will allow advisors to learn more about what the RISA is, to take it, and to learn how they can incorporate it into their firms: http://risaprofile.com/challenge

Wade’s new book is the Retirement Planning Challenge. The RISA is discussed in Chapter 1:
https://www.amazon.com/Retirement-Planning-Guidebook-Navigating-Important/dp/194564009X/

General website for the RISA:
www.risaprofile.com/

 Watch

 Listen

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Show Sponsors

The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

EPISODE TRANSCRIPT:

Paul Tyler:

What makes a retirement recommendation not only work, but also stick for your client? Could it be a combination of personality traits and beliefs about the market? We were really fortunate this week to have Dr. Wade Pfau and Alex Murguia on to discuss their research on the topic. They walk us through the tool they built to help to decode what exactly makes our clients tick. Also, do you want to get regular updates on news about Wade, Alex and other guests of our show? Go to thatannuityshow.com and subscribe to our newsletter. We hope you enjoy our show.

Ramsey Smith:

Today’s show is sponsored by our friends at The Index Standard. As many of you who listen to our show certainly know fixed index annuities and RILAs are getting more complex and technical just when fiduciary rules are getting stricter. So how do you choose the right indexes and allocations? You should consider The Index Standard. They’re an independent provider of ratings and forecasts on all indices and ETFs used in the US insurance space. Their process is designed to be systematic and unbiased with the goal of identifying robust and well-designed indices. We all know finance is complex. The Index Standard has a clear rating system and uses approachable language to demystify this complexity. Visit theindexstandard.com for more information.

Paul Tyler:

Finally, we want to thank our primary sponsor and my employer [inaudible 00:01:34] NASSAU financial group. Our tagline is working harder to be your carrier of choice. We support you with best in class service. We seek to keep things simple and we’ll have your back in the years to come. We’re headquartered in Hartford, Connecticut with 27 billion in assets and over a half a million policy holders. We’ve been doing this a long time, 170 years, but we remain humble enough to always try to improve.

Intro:

Welcome to That Annuity Show, the podcast that will make you an expert in explaining annuities to your clients. Give us 30 minutes each week and we’ll shave hours from your client presentations. Now here’s your host, Paul Tyler.

Paul Tyler:

Hi, this is Paul Tyler. And welcome to another episode of That Annuity Show. Ramsey Smith, how are you today?

Ramsey Smith:

Fantastic. Always glad to be here.

Paul Tyler:

Yeah and we’re we’re missing our other two co-hosts, Mark Fitzgerald and Will [inaudible 00:02:42]. They had other commitments, unfortunately, that prevented them from joining, but I know they were actually really looking forward to the discussion we had. By the way, Ramsey Smith, I actually, last night you can’t believe what I did. I actually went to a concert.

Ramsey Smith:

No kidding.

Paul Tyler:

A Sheryl Crow concert.

Ramsey Smith:

Nice.

Paul Tyler:

We have a local theater, that’s pretty well known in Westchester. She was there. We purchased, can’t make this one up tickets two years ago.

Ramsey Smith:

Wow.

Paul Tyler:

We finally showed up. What a different experience. So, go in, show our proof of vaccination, Yes, I am vaccinated. Everybody please get vaccinated if you haven’t. And we wore mask. It wasn’t like a totally packed place, but yeah, it was interesting. Why am I telling you this is because it actually did connect with her show. I mean, Sheryl Crow, I mean, she was great. She’s 59 and [crosstalk 00:03:39] doing this, right? Like, does this change our perception of what age is? And I was listening to one of her songs and I’m thinking, okay, I got to talk about this safe and sound. Okay. I don’t want to be lonely. I don’t want to be scared. And all our friends are waiting there until you’re safe and sound. And you think about our business. That’s what we do. We make people feel safe and sound, especially when they get that age. It’s a bracket. So I don’t know. Ramsey Smith, do you want to set this up? Am I safe and sound in retirement? Can you tee up our desks for our guests?

Ramsey Smith:

Well, one way to get on the right track is make sure that you’re learning from the right people. And we’re very lucky to be rejoined today by, by Wade Pfau, who has become a lion in the retirement industry and Alex Murguia. They work together at Retirement Researcher. Among many other things, they wear a lot of hats. Wade is a fellow Princetonian like you and me, Paul. So we’re always, always glad to have tigers on.

Paul Tyler:

Yeah, look, yeah, go tigers.

Ramsey Smith:

There you go. And you know, Wade has been a prolific writer. His most recent book is the Retirement Planning Guidebook, but what we’re here to talk about mostly today, or at least for this first segment, is to talk about a new platform that Wade and Alex have developed called RISA. And we’re very excited to talk about it because it deals with, very importantly deals with a lot of behavioral elements of the investment process. So with that, Wade, I’m going to turn it over to you. Tell us a little bit more about yourself, whatever I missed. Tell us about RISA. Tell us how about how you and Alex got together and then we can meet Alex too.

Wade Pfau:

Yeah, absolutely. Thanks Ramsey Smith. And so I do, as you noted, wear a lot of hats. My, one of my primary day job would be the RICP Program Director at The American College, where we have a three-course designation on the different aspects of retirement and complaining. And that really just speaks to in general, the research I’ve been doing. I basically write computer programs to test different retirement strategies and that really along the way, and with The American College as well, needing to be agnostic and starting to recognize there’s a lot of different retirement strategies.

Wade Pfau:

I’ve also been working with Alex. Now, I think it’s been about nine years on different functions and things and with McLean Asset Management, the RIA firm we work at and then Retirement Researcher. And now with the RISA that we’re going to be talking about today, it has been a great opportunity and really glad to be here today to talk about that and Alex, if you have an introduction for yourself

Alex Murguia:

Well, hello. Well, thank you for that, Wade. No, actually, just as Wade said, we’ve been working for a number of years. Every time you say that Wade, I’m getting to the age where I can say, “Wow, I’ve been here for X number of years.” I guess I’m officially on the other side of that hill to a large extent, but now Wade and I have had a great working relationship for about a decade now. And it was through his writings that again, he alluded to it earlier, I’m a Managing Principal of McLean Asset Management that I reached out to Wade. I think he was still in Japan. And just started a conversation with him and something that [inaudible 00:06:59] bear is saying Ramsey Smith had noted it and Paul as well. He’s a lion in the industry, but Wade is also one of the most unassuming, nicest folks you’ll ever meet.

Alex Murguia:

I mean, my honor is just to be able to call him a friend. He’s just an amazing, amazing person. And with that, we you hang on to people like that, that’s the reality. And we joined McLean Asset Management and we’ve been running ever since. And you know, we’re intellectually curious. And when we see something that there’s a little [inaudible 00:07:29] in the literature, in the profession, we start trying to fill it. And this is something that we’ve been doing within McLean, where we’ve taken that agnostic approach. I mean, we were frankly, the traditional AUM advisory firm. And now we’ve amplified beyond that simply because we feel that you need to provide the entire purview of services for a client. I mean, not doing so we thought was a gap and we needed to address it, but we also created Retirement Researcher from that, and that spawned from Wade’s writings in Japan, and that was the start of his block, but we realized, “Wow, Wade, we’ve got like X thousand number of readers and we’ve gone all into that to make that, in our view, this preeminent educational site for retirement research” and that’s done wonders.

Alex Murguia:

And we used that frankly, to segue into the conversation. We used that to start an investigation into retirement income beliefs. And so, at heart, I think I’m a tinkerer. I’ve done that through businesses. I mean, [inaudible 00:08:35] fancy, I’d say scientist-practitioner, but the reality is, we like to tinker with ideas and see how far we can push it. And this is one of the ideas that we seem to have a lot of runway.

Ramsey Smith:

So, you know, when I think about the body of work that you’ve already created, it’s sort of amazing that right here, right now, you’ve come up with something, something new. So very interested to hear about how you came up with a project, I mean, you sort of alluded too a bit Alex, but most importantly, what is it that RISA is doing that’s different than what you’ve done before and you know what you’re seeing your peers if you will doing. What is the main crux of what you think this is bringing that’s new and different?

Alex Murguia:

Wade, just because people came to hear you probably me. Why don’t I start with the methodology because then I can get that, that part out of the way, like what started it and then I’ll hand it off to you in terms of the concepts and so forth. Makes sense?

Ramsey Smith:

Sure.

Alex Murguia:

All right. I have just started really to answer the question. It depends. On Retirement Researcher, we were getting asked, our inbox would be full every day with somebody asking, “Hey, should I do this? Should I do that? Hey, should I have this allocation? or “Hey, should I buy this annuity?” or “Hey, should I do this with a bond letter?” And these are just straight up emails that we were receiving and you can’t answer that. You just can’t answer that without knowing the context. And ultimately our answers were always, “It depends.” And that wasn’t satisfying for us and I’m sure it wasn’t satisfying for the person receiving it, but we can’t, from a professional standpoint, we can’t do any, anything more than that.

Alex Murguia:

And so Wade and I were like, “Wait, what, what do you think that it depends really is?” As opposed to having it depends what can we get at is to find out what it really depends on? If you can do this or that?, and that started the study, figuring out what it depends. And we ended up at, we took Wade’s. He has a retirement income optimization map, where it’s okay, this is the sort of the map, if you will, for how to source retirement income. And we looked at it and we wanted to see. There’s nothing right or wrong here. It’s really about preferences. Which path you wanted to go on this map? And that’s the underlying assumption for everything that we’re going to say and talk about, which is, listen, we don’t think there’s this winner.

Alex Murguia:

There are many credible ways to get your retirement income done correctly. I think the person that says “This is the best way,” I think they have to check their assumptions. I think ultimately there are many ways to have a credible retirement income plan in the same way, there’s many ways to earn a living. There’s not one right way or wrong way. It’s just, it really has to do with your preference. So we started asking ourselves, “What are those preferences?” And we scoured the literature and we sort of compiled them into themes. And from there we have a very healthy membership, but at that point, it was probably 20,000 plus. And Wade and I wrote down 800 questions on things that it could depend on and we gave it to our readership.

Ramsey Smith:

Can I ask a question, 800?

Alex Murguia:

Yeah.

Ramsey Smith:

[crosstalk 00:11:53] Is that literally 800? Are you, is this somehow appropriately or did you literally create 800?

Alex Murguia:

I think it was 836, to be honest, something like that.

Ramsey Smith:

Okay.

Alex Murguia:

Because we were like, okay, let’s see what it [crosstalk 00:12:04] Right. No, no, there’s not that many now, but we just wanted to throw everything out there. What does it defend? We’re very thorough, Ramsey Smith. And from that we gave it, but to give you a sense of our readership, right? We actually were telling them what we’re doing. We just said, “Listen, we want you to just rate these questions and let us know if they’re good or not. Don’t answer them. Just let us know if they make sense.”

Alex Murguia:

And it took like probably two hours for them to look through, you do a SurveyMonkey, you send them out, you say, rate them, let us know, that kind of thing. And it came back and then we ranked them and then we reduced it to something like 330, something like that. So we’re not [inaudible 00:12:44] we reduced it to 330. And that was the start of the RISA. Yeah that was the start of the RISA and that was the start of me trying to go back to school for grammar, because I got so much feedback on my syntax on these questions that it just destroyed me personally. But from there we started the study, we gave it out and it came back and wait, I’ll hand it off to you in terms of what we started to find.

Wade Pfau:

Yeah. And I mean, this has really been a work in progress in terms of, as Alex was saying back about 10 years ago and I was still living in Japan, getting into retirement planning. I just started to recognize that you can ask someone a basic question and get a completely opposite answer on all these different fundamental issues like that. Do stocks become less risky over longer holding periods? Some people vehemently argue, “Yes.” Some people argue, “No.” Is there such a thing as a safe withdrawal rate from a volatile investment portfolio? Some people say, “Sure, you can look at US historical data and get your answer.” Other people say, “No, there’s really no such thing as that. And so that line of thinking, I started to who kind of classify, we have this probability-based approach, which is more of a total returns effort of thinking about. It’s like the 4% rule of thumb for retirement.

Wade Pfau:

You have a portfolio of 50% to 75% stocks. You invest in the total returns basis and you take distributions. And then on the other side, I called it safety first, where you’re looking more at “No, let’s build a floor for a core retirement expenses, essential versus discretionary, and then invest for the upside beyond that”. And that just kept going. I mean, we’ve had the Financial Planning Association talks about systematic withdrawals, which is the kind of what we call total returns, time segmentation, which is that bucketing approach, where I try to invest in bonds for the short-term stocks for the long-term, and then essential versus discretionary, which is the flooring idea that we talk about in the context of income protection or Risk-Wrap.

Wade Pfau:

And that’s kind of now leading to where we are today, where we know there are different retirement styles, but there was really never anything to assess, which is appropriate for which person. If I’m somebody approaching retirement, am I comfortable investing in a 60-40 portfolio and taking distributions from that and relying on market growth? Or am I somebody who would prefer to have contractual protections?

Wade Pfau:

And so as Alex was saying about the 800 questions into 300 questions, and then now into where we’re at today, we recognize there are six factors that can help to identify someone’s style that they’re, they express distinct characteristics people have. And then of those six, two of them are, are particularly important. They help us to really start to outline people’s styles in terms of how they approach the retirement decision. One of those, we gave the name of the probability-based safety first. It’s I’m comfortable relying on market growth, or I prefer to have some sort of contractual protection. And then the other big factor was like commitment or optionality.

Wade Pfau:

I want to commit to a strategy and feel like I can check that off my to-do list and, and have something that I know is going to work for my plan, or I really just want to keep my options open as much as possible. [crosstalk 00:16:03].

Wade Pfau:

And then as we start looking at that, we see, well, these retirement strategies that we’ve known about, they really start to make sense in the context of different combinations of these preferences. And then you can also build up this story with the, I said, there are six total factors. So the four secondary factors help to tell that story as well, but you can see how the existing retirement strategies we have really fit into that kind of dynamic and framework.

Paul Tyler:

This is fascinating. I mean, Alex, to your point questions, oftentimes I find are more powerful in the answers. You know, answers are usually easy to find. Did you ask the right question in the first place? So wait, as you look through the results, did you kind of look through and say, “Wow, our model matches some of these other more famous personality models, like the [inaudible 00:16:56]

Alex Murguia:

[crosstalk 00:17:01]

Paul Tyler:

Yeah. The disk. Yeah, the ocean. Was there anything you found that sort of said, “Ah, this, this kind of matches this personality test and I put this together and this explains it.”

Alex Murguia:

You had a gentleman on the show a few weeks ago that talked about the Big Five and things along those lines. What we did with this and my background is a Doctorate in Clinical Psychology. I was more a researcher than a practitioner. And I did quite a bit of Psychometrics from that standpoint. And what I always prefer is to just ask directly how they feel about a certain subject. I like to be very localized as opposed to not that it’s wrong or right, but you’re an extrovert, so you’re high on [inaudible 00:17:48] will equate to a 30% fund allocation. I’m not a big fan of that. From that standpoint, we prefer to be a lot more localized with what we’re asking. So the questions that we asked were not that general. And frankly, we did ask quite a number of psychological variable questions such as numeracy, Dunning-Kruger, which is self-awareness. We created our financial bias scale, self-efficacy with regards to retirement income, but that’s another sort of realm if you will, from that standpoint.

Alex Murguia:

So the long answer is no, we didn’t find those kind of connections, but because we didn’t really source for them, but we were able to find preferences that were quite strong and were more trait like, from that standpoint as opposed to states.

Wade Pfau:

Yeah. And where this fits in as well. So we’ve had like the risk tolerance questionnaire idea, but that was really always an accumulation tool. It’s we know, I mean, Harry Markowitz, who developed modern portfolio theory and it kind of recognizes, it was never designed for the household problem. It was really how do I seek a risk-adjusted return if I’m only investing, I don’t take distributions from the portfolio and there’s not really a sense of, and I have a finite, but unknown retirement that I’m trying to take those distributions over. And so the risk tolerance questionnaire, it was not designed at all for retirement, but it was the only tool out there. And it really presupposes. Everyone wants a total return investing strategy and there was nothing else out there about. Well, no first, I mean, we’re not saying there’s no role for risk tolerance questionnaires, but first, what’s your style?

Wade Pfau:

How do you want us source retirement income? And then at some point, most of the retirement strategies will include an investment component and you need the risk tolerance questionnaire for that component, but that’s not the starting point. You first need something broader to recognize how does somebody want to source a retirement income strategy? Do they like what resonates with them? The story behind total returns, the story behind bucketing, the story behind having safe, reliable, protected, lifetime income through the annuity. You really want to get a sense of that as a starting point to have that conversation. And then the rest will be able to be built up from there.

 

Speaker:

Yeah [inaudible 00:20:07] to follow up on that, that question as well, apart the way we look at, it’s not so much from the Big Five personality, but more like a strength finders, if you will, that help you sort of begin to think about what role within your employment you may thrive in. I may be butchering that, but yet something along those lines.

Alex Murguia:

Well, we’re trying, we’re playing with that concept with regards to retirement income. How do you want to earn retirement income? And there’s four strategies. And so these factors, probability, safety, first, optionality commitment. Really that was our aha moment. We initially wanted to just quantify retirement income beliefs. We wanted to have the right to say, there is such a thing as probability-based, there is such a thing as safety first, we can quantify that and there may be some safety first cops here, and we concede nothing is completely safe, from that standpoint.

Alex Murguia:

But our view is contractual obligations are more certain if you will, on a relative basis than the probability of some asset will go up, so you can take a sustainable withdrawal. I just want to get that one out of the way. But by being able to really capture these preferences, our aha moment was, wow. These actually lead to strategies. These strategies that are out there make sense. And we didn’t envision that at the beginning, but it just like slapped us in the face, while we were going through it. Wouldn’t you just say Wade, when we were like, I remember that meeting, we were speaking to each other and we were like, “Wait, take a look at this. Can you believe this?”

Wade Pfau:

Yeah, I think it’s probably worth walking through that of just that, that process we went through with how these factors identify strategies and also how some of our strategies are more behavioral in nature that were developed to meet certain preferences that might fall outside the natural realm of like correlated preferences.

Ramsey Smith:

Let’s do it. You tee it up, let’s go.

Wade Pfau:

Yeah. Yeah. I mean, so there is a correlation. If you like to have a lot of optionality, you also tend to be more probability-based, which is you’re more comfortable relying on market growth. So you do have this first category, the optionality and probability-based, that’s a total return investing strategy. That’s having that diversified investment portfolio and taking distributions and investing from a total returns basis is with secondary factors. There’s also an element of you have more of an accumulation mindset where you’re focused on portfolio growth, more so than predictable income. You have more of a technical liquidity mindset and you’re more of a front loader. You prefer to like, get your spending done early in retirement when you know, you’re still healthy. And that’s one of the core strategies.

Wade Pfau:

Then the other core strategy from that, we call income protection. And that’s these elements of your safety first. So you desire are these contractual protections more so than relying on market growth. You’re more comfortable committing to a strategy with the secondary characteristics. You have more of a distribution mindset. So you’re thinking more in terms of having predictable income over just having like the highest possible growth for your portfolio. You’d like to have a perpetual income floor. You think more in terms of true liquidity, which is just even though a brokerage account may be liquid, if you’ve already earmarked it for some other use, you can’t really say it’s truly liquid for your financial plan.

Wade Pfau:

And then also you have more of a backloading preference. Like you have more longevity risk aversion. You’re worried about outliving your assets. And, therefore, you want to put more effort into ensuring that if I’m 90 years old, I still have some money left.

Wade Pfau:

And that’s the flooring income protection, more the world of either like a SPIA or a DIA or a fixed index annuity with a principal protection and a living benefit attached to it. And those are the two core strategies.

Wade Pfau:

And then the other two strategies are more this like behavioral idea, like bucketing, time segmentation. That was always a play on, on the behavioral aspect of people kind of thinking if they can leave their stocks alone for a few years, because they have bonds to fund their short term expenses, they’ll be okay.

Wade Pfau:

Well, that corresponds to people who want contractual protections, but they also want optionality. And those two ideas don’t always coalesce. I mean, if you want a lot of optionality, it’s hard to sign a contract. But time segmentation really was a behavioral strategy developed to help meet those desires, those conflicting desires. And you do that again with you make the contractual protection, not with lifetime income, but with just a short-term, holding individual bonds to maturity covering the upcoming expenses-

Speaker:

Could also be a [inaudible 00:24:35]

Wade Pfau:

…letting your stocks ride. Yeah. I mean with annuities as well. You’re probably not thinking there in terms of lifetime income, but a fixed index annuity as an accumulation tool, [inaudible 00:24:45], those can play an important role in that sort of strategy as well.

Wade Pfau:

And then the other behavioral kind of strategy is, is Risk-Wrap. And that’s you want to rely on market growth. You also want to commit to a strategy. You also there do have more of this back-loading preference, you have more longevity, risk aversion, so forth. And that’s the whole world of differed annuities with living benefits. You can still have upside potential, especially with like a RILA, with the variable annuity that allows for a more aggressive asset allocation as you want it, even in some cases within an FIA, but this is probably more focused on, you’re going to be willing to accept some downside risk to get more upside potential.

Wade Pfau:

Because you do have more comfort relying on market growth. You are more probability-based, but you are more also want to commit to a strategy. You have the back loading. Your longevity risk-averse. You don’t want to outlive your assets. So you want that lifetime income protection. And that’s exactly really the story of deferred annuities with living benefits and how they’ve developed, especially since the 1990s to meet these kinds of conflicting type characteristics that people have.

Wade Pfau:

And so these preferences and that we identified is just like where Alex and I were saying it. It’s really amazing how well they align with existing retirement strategies and how we can then tell that story. And that’s then helping to better place people and the type of approach that’s going to resonate with them. Or at least it’s going to be the starting point for the conversation. They might disagree. And for whatever reason say they want to do something different, but at least you’ve got a great starting point for a conversation about here’s what your results show. This may be, how you best prefer to source your retirement income. Let’s look at it this way.

Speaker:

Wade, just because you’re on a role, you may want to consider too the whole concept of everyone gets a seat at the table and just the frequency distributions of this. How is this representative across a normal population?

Wade Pfau:

So right now we’re working with the Alliance for Lifetime Income. They’re doing a national survey. So we can talk about this from the perspective of the US population soon. Right now, our perspective is the 1500 readers at the Retirement Researcher, who are not necessarily a random sample of the US population. But what we were seeing was approximately about a third of the population is total returns. And that’s important to just reflect upon for a moment because really the whole so much of consumer media and the way retirement planning is pitched to the general population. It’s very much focused on total returns and that kind of approach really only fits about a third of the population. And then about a third of the population is income protection and that’s more of the, like the full annuity type story, you’re really more committed to possibly annuitizing the contract and getting the lifetime income that way.

Wade Pfau:

And then about a sixth of the population is more of a time segmentation bucketing approach. And about a sixth of the population will have more of a preference for, what we call the Risk-Wrap, which is getting that lifetime income through the deferred annuity with a living benefit.

Ramsey Smith:

So this is fascinating and it’s fascinating because we talk so much about out the importance of financial education and I’m sure all of us in our conversations with whether with advisors or with consumers, we sort of, empty our coffers of all the years of experience we have between the four of us. I’m sure we like we give people everything we have because we want the best for people, right?

Speaker:

That’s what this podcast we’re doing right now.

Ramsey Smith:

Right. Exactly. But, but what’s often strikes me is you’ll have a conversation with somebody. You’ll give them the absolute best most objective advice you can think of. And then you find out later what they did and you’ll find the thing, sometimes they do nothing. Sometimes they do everything. Sometimes they just take some part of what you advised. And ultimately it’s not really a conflict of intellect, right? It’s a conflict of style, right? [crosstalk 00:29:00] And so that’s sort of, what’s interesting about this finding is like the most important thing to figure out is before you do anything in is like, well, what style of person am I talking to so that we can have a conversation that’s likely to yield to some action.

Alex Murguia:

I think that’s a 100% percent [crosstalk 00:29:15] I think quickly what happens. I think what we’ve gotten used to, I think advisors tend to be more engineer like, and optimizing for the highest balance sheet number at the end of life, kind of, but the reality is-

Ramsey Smith:

And the highest AUM in the interim.

Alex Murguia:

…yeah, yeah, yeah. You said it. I mean, but there’s this optimization and the reality is, is there’s two sides to that coin. The advisors are obviously a human being. They have their own profile. They have their own preference. And so they when somebody walks through that door, are they optimizing for the preference that they want? Remember the underlying assumption for the entire argument is there are many ways to get this, right?. Okay. So when someone walks through your door, are you just, and, and this goes for, if you just sell annuities and nothing else as well. But [crosstalk 00:30:04] Are you just telling the story that optimizes for your own profile business model suck for your own profile or are you taking the time to just empathize with the client and figuring out how does that person want to optimize retirement income? Let me open up my toolbox and now provide the right solution set. That’s there it is. That would be my comment to your comment.

Alex Murguia:

In addition to empowering the individual, to let them know that, “Hey, you don’t just because you walk through the door of somebody doesn’t mean that whatever they tell you is, is the way to go. There are many ways to do this correctly. You have your certain style, figure that out, and then you can begin the process of analyzing.”

Ramsey Smith:

What they’re telling you is good or bad, right? Again, it comes back to this sort of style conflicts. So you bring up this very interesting notion of like it sounds like you’re focusing on determining the style of clients, but I wonder if it makes sense to also determine the style of advisors as well.

Alex Murguia:

There is absolutely, we’ve given, as word has gotten out, we’ve gotten a lot of inbound.

Ramsey Smith:

Yeah.

Alex Murguia:

And so I’ve noticed folks that want to take this, we, we demo it. And so we give it to people. So folks that come from the insurance side, the annuity side of the business, guess what quadrant they’re at. Folks that come from the investment side of the business that are professionals, guess what quadrant they’re at? [crosstalk 00:31:27] You’re absolutely right. Now you could say, is that because of, or do these people naturally, gravitate towards these industries because that’s their own personal proclivity. As an aside, I’m income protection and Wade is more in the Risk-Wrap. And so I don’t think lesser of him. No, I’m kidding. But you know, it’s fine.

Wade Pfau:

Yeah. I mean, each strategy has a story and it’s really which story do you resonate best and find most compelling. And yeah I do. when I’m presenting this to advisors, I say it’s important to understand your own style as a starting point, and then understand whether, I mean, when we do get pushback on this thus far, it is from people who do believe there is just one superior retirement strategy and that all the others are garbage. And so trying to say, someone should try something else is inappropriate to even talk about that. [crosstalk 00:32:21] But I’ve seen that from total returns people. I’ve seen that also from like time segmentation people. Haven’t seen it a lot yet from the annuity world, but no, that’s we’re starting from the point. I mean, I have my personal preferences, like Alex said. I resonate better with the Risk-Wrap story with the deferred annuity, with the upside potential, but still having the living benefit.

Wade Pfau:

I don’t resonate with the time segmentation story. I don’t think that if I had five years of bonds to cover me that my stocks are going to be perfectly okay with a five-year holding period before I have to tap into them. But I still think it’s a viable strategy. And if that’s what someone resonates with, I’m comfortable talking about it as a viable strategy. So advisors need to think about if you really want to serve one strategy, that’s fine. And then you can kind of use this to identify who’s the most appropriate people for you to be talking to, or like the approach, we have taken and [inaudible 00:33:16] let’s try to be more holistic and be able to serve all the different styles so that we can meet people where they are and give them the right strategy.

Ramsey Smith:

Paul, you’re on mute.

Paul Tyler:

Sorry. Yeah. A little bit of work going on the other, other side of the house here. So this is really interesting. So we’re going to have, we’ve got kind of uncovered two tracks. One track is Paul has his identical twin, same age, you know, same assets, different personalities. Wade and Alex, what I’m hearing is, it may be much more easier for each of us to have a very different structured retirement portfolio for our personalities to actually embrace and adopt. Wade am I right in, in stating that?

Wade Pfau:

Absolutely. And before that conversation was more, maybe you should be 70% stocks and your brother should be 30% stocks.

Paul Tyler:

Yes.

Wade Pfau:

But this is, no, it goes a lot further than that.

Paul Tyler:

Yeah. So Ramsey Smith, we could almost do a separate conversation here and talk down the track you’re headed with the advisor. Does that make you know?

Ramsey Smith:

Sure. Sure. We can make this a two-parter. We can go the chapter two.

Paul Tyler:

Why don’t we do this? I mean, Alex, you want to just so far our listeners, we got you here. We’ve got a lot of great content. I want to make that when people get to wherever they’re going, they’re listening to stuff. They know that they can, there’s got something else next week to listen to. Alex, [inaudible 00:34:49] it up? So you did a little bit, but like what did your findings really focus on in terms of like the advisor selection?

Alex Murguia:

Sure. There was another part of this where I think Ramsey Smith had asked me, does this resonate like with the, is this similar? Does it echo a DISC or does it echo Big Five personality traits and things along those lines.

Alex Murguia:

As part of the study, in addition to retirement income beliefs and something just cause I got to get in there. With regards to the RISA, not only did identify styles, it was actually predictive of annuities. If you were income protection and along those lines, there was a significantly high probability that you had that strategy. So there was a lot of validation going on in that as well. But as part of the study, sorry about that segue. As part of the study, we also included a lot of psychological variables and we noticed, and again, I’m a big fan of being very localized when we ask a question.

Alex Murguia:

So instead of just general self-efficacy, I want to know about retirement income self-efficacy for that standpoint or instead of overconfidence, I want to know specifically about this particular subject matter. And so we included in there because I think you have to control for these factors when you do these types of analysis. And we also control for age, gender, marital status, net worth, and the RISA factors were significant controlling for all of that. And we did compare it with loss aversion. Loss aversion just trailed away, pretty quickly, but we included a lot of psychological variables. And so we created scales around that, created them, validated them, etcetera, etcetera. And we did, we created a retirement income self-efficacy scale and what we were getting at there and different from like general confidence. Confidence is more generalized across many items.

Alex Murguia:

If you will, I’m a confident guy. I can do anything. Self-efficacy is a concept that’s a little more localized with regards to what you’re measuring. I’m confident, but you know, when it comes to self-efficacy for home repairs, forget it. I’m just not there from that standpoint. So we created a scale around retirement income self-efficacy. How well do you think you can overcome the challenges that you will see with regards to retirement income? So we’ve created a scale around that. We created an advisor utility scale, an advisor usefulness scale, which is how useful is an advisor from a cost effective standpoint. Sure everyone can say, look, an advisor will help you [inaudible 00:37:21] advisors, et cetera, et cetera, et cetera. We wanted to just put it out there. “Hey, how useful do you feel an advisor is relative to the cost?”

Alex Murguia:

I don’t know about you folks, but you know, anyone that walks through McLean and we’re talking, if they really don’t believe an advisor is useful, you can show any Morningstar study you want of advisor [inaudible 00:37:39] and all of that. I’m not persuasive enough to convince anyone differently. So I just want to know where they’re coming from. I think that’s a better angle, at least from our standpoint.

Alex Murguia:

So advisor usefulness, advisor self-efficacy as a side note, we created a financial bias scale. We took a bunch of heuristics and actually we thought we were going to get a lot of different biases, but they just seemed all closer together within the financial, within the factor analysis view. So there really was a big like financial heuristic scale we created, numeracy, how well they are with the [inaudible 00:38:11] concepts, a concept known as Dunning-Kruger, which is, you don’t know what you don’t know kind of vibe. Where you ask from the numeracy, how well you think you did. So we took that and we measured inertia. Once you know that you have to deal with an issue, how quickly do you turn that around?

Paul Tyler:

So, sorry. [crosstalk 00:38:30] go ahead. Yeah, let’s cut. Ramsey Smith makes sense to cut here. I think, but we’ve flooded appetite to listen next week’s episode. Does this make sense? [crosstalk 00:38:40] All right. And so I’m going to, we’re going to leave you hanging. Okay. This is our cliffhanger. Okay. So stay tuned. Same podcast channel, same annuity station.

Paul Tyler:

Exactly. And we’ll be right back and we’ll continue this discussion. And I can’t wait to hear the next session. So thanks and thanks for joining us and tune in next week. Thanks a lot. Alex, Wade, thanks so much. And we’ll continue from here.

Outro:

Thanks for listening. If you’ve enjoyed the show, please rate and recommend us on iTunes, Stitcher, Overcast, or wherever you get your podcast. You can also get more information at thatannuityshow.com.

Ashley SaundersEpisode 116: Finding Retirement Solutions That Stick with Wade Pfau and Alex Murguia
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Episode 115: Building Real Policyholder Relationships with Molly Black

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Carriers spend a lot of time talking about building strong policyholder relationships but how many actually have? Molly Black, Chief Product Officer at Life.io joins us today to talk about how her company makes those relationships a reality. What can we learn from their software design that we can apply to our own practices today?
Also, do you want to get regular updates on news about Molly and other guests of our show? Go to https://thatannuityshow.com and subscribe to our newsletter. We hope you enjoy the show.
Links mentioned in this episode:

 

Thank you to our show sponsor SE2!

SE2, an Eldridge business, is a leader in the US life and annuities insurance technology and services industry. SE2 uniquely combines the maturity and peerless industry knowledge of its 125+ years of life insurance industry heritage with its end-to-end digital platform to enable the rapid launch of new and innovative products through existing as well as digital channels.

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Show Sponsors

The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

Nicholas BreniaEpisode 115: Building Real Policyholder Relationships with Molly Black
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Episode 114: We Love Annuities with Sheryl Moore

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Summer is almost over. What’s the outlook for the annuity industry as we head back to our (virtual) offices? Sheryl Moore is the perfect guest to provide us with predictions and savvy forecasts. She graciously joins us today to talk about changes in carrier ownership, product design changes and regulatory evolution.
Also, do you want to get regular updates on news from Jerry and other guests of our show? Go to https://thatannuityshow.com and subscribe to our newsletter. We hope you enjoy the show.
Links mentioned in this episode:

 

 Watch

 Listen

Receive Updates



Show Sponsors

The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

EPISODE TRANSCRIPT:

Paul Tyler:
Summer is almost over. What’s the outlook for the annuity industry as we head back to our virtual offices? Sheryl Moore is the perfect guest to provide us with predictions and savvy forecasts for the rest of the year. She graciously joins us today to talk about changes in carrier ownership, product design changes and regulatory evolution. Also, do you want to get regular updates on news about Sheryl and other guests of our show? Go to thatannuityshow.com and subscribe to our newsletter. We hope you enjoy the show.

Paul Tyler:
SE2 and elders business is a leader in the US life and annuities, insurance technology and services industry. SE2 uniquely combines the maturity and peerless industry knowledge of its 125 plus years of life insurance industry heritage with its end to end digital platform to enable the rapid launch of new and innovative products through existing, as well as digital channels. They also happen to be great partners of Nassau Financial Group, the anchor sponsor for That Annuity Show. SE2 is helping them transform their company for the next generation of service.

Paul Tyler:
We’d also like to thank our sponsor CUNA Mutual Group, built on the principle of people helping people, CUNA Mutual Group is a financially strong insurance investment and financial services company that believes a brighter financial future should be accessible to everyone. Through its company culture, community engagement and products and solutions, the company works to create a more equitable financial system that helps to improve the lives of those they serve and our society. They’ve been also been great collaborators on this show. For more information, visit cmannuities.com.

Paul Tyler:
Finally, we want to thank our primary sponsor and my employer by day, Nassau Financial Group. Our tagline is working harder to be your carrier of choice. We you with best in class service, we seek to keep things simple and we’ll have your back in the years to come. We’re headquartered in Hartford, Connecticut with 27 billion in assets and over half a million policy holders. We’ve been doing this a long time, 170 years, but we remain humble enough to always try to improve.

Intro:
Welcome to That Annuity Show, the podcast that will make you an expert in explaining annuities to your clients. Give us 30 minutes each week and we’ll shave hours from your client presentations. Now here’s your host, Paul Tyler.

Paul Tyler:
Hi, this is Paul Tyler and welcome to another episode of That Annuity Show and we’re rapidly approaching the end of the summer. I tell you, it certainly doesn’t feel like that from the pace activity in the industry, at least our company. But Ramsey, good to see you.

Ramsey Smith:
Always glad to be here.

Paul Tyler:
Excellent. Well, I don’t know. It feels like I’m living in Atlanta here in New York today with the storm weather coming through here. Mark, how are you?

Mark Fitzgerald:
Well, I’m doing great. How are you doing today?

Paul Tyler:
Excellent. Excellent. Ready to sell more annuities here in the next… When everybody gets back from Labor Day with you. So mark, we have a great guest. Do you want to do the honors this time?

Mark Fitzgerald:
Absolutely. And speaking of the ability to be able to sell more annuities, we have none other than the annuity rockstar with us, Sheryl Moore, who’s been on our show a couple times in the past and I think everybody in the industry really knows the work that she does and the research that she provides and appreciates all of her insight in the marketplace. So Sheryl, very, very happy to have you out with us again today.

Sheryl Moore:
Thanks for the warm welcome mark. I appreciate it. And Paul Ramsey, I appreciate you too. Letting me on the show gives me another opportunity to educate people about these products and make sure that people understand how they really work. So thank you. I’m very appreciative.

Paul Tyler:
Oh, thank you. Yeah. And I don’t know, Ramsey, do you want to lead off?

Ramsey Smith:
Sure. So first thing I want to say is Sheryl, it’s just great to have you on the show. So the key thing about the show is we’re lucky enough we provide a platform and we’re lucky enough that great voices like yours come on. So you are doing us a service here. Thank you. Thank you very much for that. So look, you have the benefit of, of seeing so much of this industry, you have a fantastic network, you have unparalleled data and so that there’s a level of access that you have that many of us don’t. So we’re hoping to sort of tap into some of that today and hear your thoughts on so many things that are going on.

Ramsey Smith:
So one of the things that we talked about just prior to the show was what’s happening in terms of the change in ownership structure in the industry. So we’re seeing some movement away from traditional stockholder companies. For example, we’re seeing a greater footprint for private equity companies. What are you seeing? What do you think are some of the pros and cons there for the industry going forward?

Sheryl Moore:
Well, I got to be honest with you Ramsey. This is a scary time for me because I’m seeing so many companies getting out of the annuity market and out of the life insurance market too. And just to help benefit our audience, I’ll give a simple example of why this is. So when I got started in this industry about 23 years ago, the insurance company that I worked for had fixed annuities that had minimum guaranteed interest rates of 5% and they were crediting double digit interest rates at that time. Now, since then, the double digit interest rates have come down just because the investments have required that. But if you’re an insurance company that has a block of annuities on their books that’s paying a 5% minimum guaranteed interest rate, But the 10 year treasury, I think when I looked at it this morning was at 1.26%, do you really want to be taking a loss of almost 4% on that business?

Sheryl Moore:
Now take into account the structure of a stock held company and ask yourself do your stockholders want that? Are they comfortable with the idea of you losing money on this huge block of business? So we’re seeing insurance companies shed those in force blocks of business and sell them off. Private equity firms often have the ability to achieve higher returns on their investments because of their expertise. So we are seeing some more PE come into the business, but quite honestly, I’m scared because when we see less companies, that means less choices and less competitiveness as well.

Paul Tyler:
Well, and Sheryl, do you think that the timing is driven by the nature of the capital or do you think just to continue where you were headed, is it really a matter of timing like who owned the companies and blocks of businesses that were issued 10 years ago in a totally different marketplace and really the only option is to exit and let somebody else sort of manage the block from here?

Sheryl Moore:
I think it’s really a perfect storm of the market environment. I mean, we have so many investment companies that are not able to achieve of same returns that they used to be able to more than a decade ago, certainly before 2008 when the market collapsed. But we also have these historical low interest rates on safe money instruments, general accounts are not kicking off a lot of interest for insurance companies. And that spells opportunity for a lot of these bigger investment firms that think that they can get in here and create a higher return and create some value. So I also think that a lot of insurance companies are just getting to the point where it’s like we’ve been hoping it’s going to be get better, we’ve been hoping it’s going to get better and things are not improving.

Sheryl Moore:
And especially when you look at come countries like Japan where they’ve been in a negative interest rate environment for years. So looking at that as a potential for the future for us, a lot of stock held insurance companies are just saying we can’t do it anymore. There’s got to be another solution. And if you’ve got a bunch of investment firms that are saying woowoo over here, we’re interested in buying, it’s really a unique and symbiotic relationship that’s occurring, but market environment is really what’s driving it in my opinion.

Mark Fitzgerald:
How much play do you think demand is coming into it as well? So if you look at the demographic out there and more and more folks going to retirement, obviously the demand for these products is increasing. You think that’s going to bring a lot more private equity in looking to wire or start up even?

Sheryl Moore:
Well. I’ll tell you where I see more of that, Mark. Right now, one of the biggest trends in the indexed annuity market and starting to creep into the structured annuity market is what I call hybrid indexes. These are often proprietary, sometimes bespoke or created specifically for the annuity, often volatility controlled, but I call these hybrid indexes because they usually are multi acid indexes which are created from one or more other indexes and then have a cash or a bond component in them. And the reason these are popular is because these are usually brand new indexes without a lot of history and so the option pricing is favorable and we’re seeing a lot of investment banks that are sponsoring those indexes or creating those indexes and certainly companies that have private equity ownership have been able to achieve some economies of scale with those hybrid indexes because of their investment arms and what they can kick off in terms of returns.

Sheryl Moore:
So I tend to see a correlation between private equity backed companies and those hybrid indexes being more popular. But I’ll say that’s a trend that’s affecting the entire index annuity industry as a whole and creeping into the structured annuity market.

Paul Tyler:
So Sheryl, if I’m an independent agent, how should I feel about private equity firms? Should I be worried?

Sheryl Moore:
Paul, I think it’s basically like any other insurance company. I mean, personally speaking, I don’t like to say who I do business with, but I have business with companies who have private equity backing and I have one of them who does a fantastic job. And in fact, I’ve owned business with them since before pro private equity firm bought them and I’ve never had problem with them. And everything has been run since they were bought by the PE firm like it was prior to the PE firm buying them out. So that said, I also have some business with a company that I used to work for who is now owned by private equity and they lost my annuity at one point, so. And let me tell you that was a really interesting conversation when they were trying to convince me I’m an old lady and I don’t know what I’m talking about because I don’t own an annuity with them.

Sheryl Moore:
So I would just say it’s just like choosing any company. Doesn’t really have to do with the private equity backing. There are good companies and there are bad companies. I think if you’re an independent agent, the best thing you can do is really network with other agents and ask them hey, I’m considering getting appointed with this new company that I don’t previously have a contract with. What’s your experience with them? How have they treated you? How have they treated your clients? What has been your experience with them crediting rates on the in force business that exists with that company? So really independent agents have to advocate for themselves today and this is no exception to that.

Mark Fitzgerald:
So how about going back to the bespoke indices that you were talking about a moment ago, I mean, in the last four or five years, they really exploded in the marketplace, really hitting broad bases of product lines out there. Do you think that those will continue to evolve, develop, go into more and more products out there?

Sheryl Moore:
Yeah. When they first came out, I was telling everybody, this is a fad, this is a trend. It’s going to go away as soon as the market comes back and the 10 year treasury is up to a reasonable level because the way that our businesses is very cyclical and the index annuity market has shown in the past. You remember when we had like 145 different ways of crediting interest on an indexed annuity? I remember at one point, I’m not going to name the carrier, but they start with an A, and they really needed visual aids to help describe how their indexing method work. And I’m like ugh, come on guys, it shouldn’t be that hard. I mean, we need to keep this story simple.

Sheryl Moore:
Well, eventually everything went back to the S&5 500 annual point to point with a cap because that’s what’s most simple in our market in terms of indexing. So that’s where I was projecting things will go and I’ll still stand next to my prediction. It is going to go back that way. It’s just going to be a lot longer time before we see that, Mark. So for anybody who’s saying I don’t understand these and I’m just sticking to my S&P 500 or my Dow Jones Industrial, I’m going to say, this is going to be a trend that’s here to save for quite a long while. And if you start to see the 10 treasury ticking up in a meaningful and significant way, we may see less of it, but keep it real, Mark. I mean, when you have your insurance company’s name associated with a product like an annuity that most people have never heard of, but then you can get a big popular brand name stamp of approval from a giant investment bank that almost all Americans have heard of, what seems bad about that from the insurance company standpoint?

Paul Tyler:
Yeah. Well, look, let’s talk about one other market and markets seem to just be going up and up and up, right? I think that certainly is going to fuel the indices. Same time, we talked about this before the show, Sheryl, there’s a lot of inflation. Go out for dinner, it’s gone up. Go out, try to do any home pair, prices have gone up. Question one, is this permanent, right? Or is this a short term effect in your estimation two. How’s our industry going to respond to it because if you’re living on a fixed income, what do you do in a situation like this and can we deliver products that actually help cushion what may be a longer term event we’ve got to prepare people for?

Sheryl Moore:
Well, I’m not an economist, but I did take econ, several different econ classes in. And so I can tell you this is cyclical too. I mean, we’re going to have an end to interface eventually in regards to your question out? Can we get the message out? Can we help more people? Man, we’ve been really crappy at that. I mean, telling the annuity story and educating people on what annuities not and then what they really are instead of what they think they are, I mean, I’d love to see a concerted effort from the whole industry to band together and just have this big campaign. But even the trade groups that we have that are supposed to be doing that in my estimation are still falling short of what I’d like to see. So there’s never been a better time to be selling annuities, but does that mean that you’re going to get a receptive response to your message? Not anymore today than a year ago, but I am grateful for this secure act.

Sheryl Moore:
Now people aren’t necessarily really excited because they’re going to be able to have annuities in their 401ks, but one really great positive effect of secure is that it has resulted in more annuity educational content in the public domain, in the newspapers and the trade journals like Wall Street Journal and New York Times. So at least it’s saying the word annuity and people are like whoa, well, if the Wall Street Journal is bringing up annuities, maybe I should look into that. What is that?

Sheryl Moore:
But can we address those needs for people with fixed incomes who are suddenly having to do more with less? We can, because I’ve seen the product innovation already kind of transition to help with that. So we have income writers that have increasing income features. We have income writers that offer more income if you’re taking income right away in the early years than in the later years. There’s so many different features that I’ve seen over the past five years that have really been targeted to help people in that situation. So I’d say the positive thing is that we have really outside the box thinkers and very creative people and product development in this industry. I would just say that from a communication standpoint, we’ve still got a lot of work to do.

Ramsey Smith:
So you mentioned the secure act and we used to talk about the secure act and awful lot on the show, maybe like a year and a half or so ago. It virtually has not come up in a while, which is too bad because everything that it has to offer is still there.

Sheryl Moore:
Right.

Ramsey Smith:
It just sort of has moved down, moved out of focus, but I’m glad you brought it up because you know, there’s two parts to the puzzle, right? One is that the there’s the legislative support for it. And then you actually have to have 401k providers and HR departments kind of all over the country actually making the products available on their platform. And so I’m curious if you’re seeing any of that, because sooner or later, to make those decisions, they’re going to need data? And I imagine when you start getting those calls, that’s probably a good sign that things are heading in the right direction. So curious to find out what you’re seeing so far.

Sheryl Moore:
I would counter Ramsey that there’s actually a third arm that we need to take into consideration. And that’s the product manufacturers. And I say that just because for example, so many people got excited about fee based annuities and it’s like woo, we have this new type of annuity that we’ve never had before in the fixed insurance market. And hopefully this new distribution will embrace these annuities and that really didn’t happen. And it’s because we need to tell that, we need to do a better job telling the annuity story. I would say, likewise, for the secure act we need to see sales happening or insurance companies aren’t going to be developing these products.

Sheryl Moore:
Now we do have a few companies who have already developed implant annuities and certainly Wink is looking to track that data once we have a significant amount of data to be tracking. But what’s interesting is you do have to wait on all of that administrative groundwork to be laid and you do have to wait for the sales to start coming in. So it’s kind of like this hamster wheel, right? And we’re not seeing that yet. But as I said, when secure first passed, whoa, hey guys, temperate. Don’t get too excited. We have a lot of groundwork we’ve got to do before this is actually going to go off without a hitch. And I would say, just dealing with the requirements for RISA, from an insurance company standpoint is a huge lift. And you have to take that into consideration with all these other priorities that you guys have been talking about on the show.

Paul Tyler:
Yeah. So, okay. Ramsey, you opened the door so regulation. Okay? So secure act.

Ramsey:
That’s what I do, Paul

Paul Tyler:
Best interest and now DOL. So what’s in store here?

Sheryl Moore:
So when the DOL first proposed the fiduciary rule, I kind of felt that little bit of anxiety in my heart again because I remember all those late nights and hard work that I did on 151a from a grassroots legislation standpoint. And I was like oh man I’m not ready to go through this again. But now that we’re so far out from that date, I’m really to the point where I’m like it’s okay, because if there’s one thing that our industry has proven over the past 23 years that I’ve been doing this it’s that we’re resilient. We can handle challenges, but we continue to swing with the punches and figure it out and thrive. Annuity sales have continued to increase despite all of those things. We might have hiccups here and there, but like I said, more people are living longer and have the need for guaranteed income for the rest of their life lives than we’ve ever had before and more people are hearing that story than they ever had before.

Sheryl Moore:
So those sales are ultimately going to come through. We’ll have some interruptions, some distractions to prepare for some of this DOL business, but eventually we’ll get back to normal and we’ll do even better than we did before. I’m optimistic. And for the people who are saying oh no, I might have to disclose my commission, I think most Americans are pretty reasonable. I mean, Mark, are you aware of the fact that the last time you bought a car that the salesperson got paid a commission when you bought it?

Mark Fitzgerald:
I think everybody has to realize to some extent there’s profit in any sale that goes on out there. Right?

Sheryl Moore:
Yeah. And you felt okay about it, right?

Mark Fitzgerald:
Absolutely.

Sheryl Moore:
Yeah. I mean, Paul, when you bought your last home, didn’t you realize the real estate agent got paid a commission and you felt all right about it?

Paul Tyler:
Yeah. There’s something about commission. It’s interesting, commission and financial services are just, it has this energy and the media and conversations they have with people. No, Sheryl I’ve had the same thing where I had, well, share a story. A good friend of mine who’s a oral surgeon said he is going to buy some survivorship life insurance. He said Paul, but you believe the commission is going to be like $6,000 or something on this? I said, well, how much did it… If I go to an orthodontist and put get my kids’ teeth, get them in braces, how much did the wire cost? She said you can’t compare that. I’m like but it is.

Sheryl Moore:
Yeah.

Paul Tyler:
People need to make money. People have to make a living. Would it feel reasonable for, if somebody comes out to your house, a plumber shows up in my house, they cross, the minute they walk in the door, I’ve got a bill for $300. Right? So how much are you willing to pay for somebody to actually think about your future, your family’s future and protection? I think you’d probably pay a lot more than what you’d be paying if you actually saw what they’re making.

Sheryl Moore:
So you’ve probably noticed I have some ink on me. I like to tout that I am insurance because I don’t fit the typical stereotype of the older white guys that represent this industry unfortunately. No offense, white guys.

Paul Tyler:
None taken.

Sheryl Moore:
But I like to compare it to tattoos, right? Because I go into my tattoo artist and let’s say he charges me $150 an hour. There are a lot of people who’d be like whoa, $150 an hour, that’s crazy. I’m not going to pay that. Well, you know what? This is going to be on me until the day I die and then some. I’m paying for it one time. Do I think it’s worth more than $150 an hour? I do. So what do you think peace of mind for getting a paycheck every month for the rest of your life is worth? I mean, you’re paying that commission one time, but how much is that piece of mind worth? And we’ve all seen the research on how people who own annuities have happier retirements, live longer, are able to spend without having anxiety. So Ramsey, what was that statement that you made just before our call? I thought it was brilliant.

Ramsey Smith:
Wow. I’m trying to remember.

Paul Tyler:
I think there were a lot of statements. [crosstalk 00:24:23]

Sheryl Moore:
… price worth or something like that.

Ramsey Smith:
Oh. Oh yeah, yeah, yeah. Yes, of course. So yeah, one of my frustrations and I’m a capital markets person by training, right? So I always think about things in terms of fair value. And what’s interesting to me is that people react so viscerally to sometimes discussions of annuities. They do it without really having sort of a benchmark for where quote unquote fair value would be. So you could go to you go to two advisors, right? And you could give one of them something priced below fair value, meaning you’re actually buying, you’re paying less for it than it’s worth meaningful. Meaningfully, you can do the same thing with another advisor and give them something that was priced at fair value or might has some commission in it.

Ramsey Smith:
And my belief is you’d probably get more or less the same response from both of them, right? Because they don’t really… They’re reacting to sort of a perception as opposed to having the ability to actually calculate what the true value is. And to be fair, the true value is actually is not a simple thing to determine for a lot of reasons, but I think that’s what sort of frustrates me is that people react without really understanding where value is. And going back to your point about the value of peace of mind, I think that there’s very little understanding about just how valuable and unusual a true guarantee is.

Ramsey Smith:
So when you talk to people, we talk to people that are advisors and put people into the stock market and they make a lot of money in the stock market. I think that’s great, you give people the peace of the peace of mind to actually take the risk, but ultimately, it was client who took the risk that really earned those access returns because they took the risk. The person that told them to do it didn’t take any risk. Right? So the life insurance industry actually takes on a lot of risk in order to relieve clients of that risk. And I think that that is undervalued. I think that’s service is undervalued and that’s something that’s always frustrated me a little bit. So a long winded answer to your question.

Sheryl Moore:
No, I loved it because it actually brings up another issue for me that I think is really important. A lot of people look at annuities as an investment alternative. So they’re comparing it to bonds and stock fund and saying well, I can do the same thing and it’ll cost less money or it won’t have surrender charges. And it’s like hold on guys, you’re losing one important fact. This is insurance. This is guaranteed lifetime income. Can you do that with your bond and your fund? No. And so I think that you have to make sure you understand what the annuity is before you make that statement and it’s intangible. How do you put a dollar amount on that? I absolutely agree with you.

Paul Tyler:
Yeah. Sheryl, how do you think the combination of best interest standards in DOL will change the relationship between the carrier and the agent? Now, go back to the example you told us where the company lost your annuity. Why as insurance agent do I put… I probably represent 10, 15 carriers. I probably put most of my business with five, line share with one. The one I recommending to you is one where I know that if it gets lost, I can pick up the phone, call the vice president of something and they pick up my phone. They solve the question for you quickly. Now, going forward, is this all going to be spreadsheet? And I’m looking at the sharpest right at the sharpest time. Forget about the relationships, forget about the ability to go and fix things if things, God forbid, go wrong.

Sheryl Moore:
I’m scared that it will get to that point, Paul, because the people outside of our industry are going to think that is the answer, right? Because they don’t understand that sometimes some companies lose your annuities. I have life insurance with a company who suspended my policy and I didn’t get premium notices or annual statements for over four years. So it’s like I don’t think those people understand our business much less those things that can happen. And really, you need to take those things into consideration because the company that put those policies in a suspended status for four or five years, they had the most competitive life insurance product in the entire industry.

Sheryl Moore:
And so spreadsheeting in that situation put me in a really precarious situation. And in fact, one of my employees owns business with that company and was supposed to get a call from them two days ago and is still waiting. So what’s the value of that, Paul? How do I put a dollar amount on that? How do I spreadsheet that? I hope that doesn’t happen. But the other thing is, I will tell you that I largely believe our independent agents don’t even realize that they shouldn’t be spreadsheeting, that those things should matter.

Mark Fitzgerald:
Do you think it’ll ever revert back to, I guess in general less because the dynamic of spreadsheeting is definitely broadened, right? It started off with the income riders, now it’s looking at all the different indices and spreadsheeting them on a weekly basis. It seems like looking at the back casting on it. You think that will ever revert back where that’s going back to the fundamentals of a product structure?

Sheryl Moore:
Mark, that’s a really good question, but I’m very pessimistic about that because the independent agent distribution is about competitiveness and competition fuels innovation. And spreadsheeting, really it’s about that. And I would say even back in ’98, ’99, when I started in this business, insurance agent sees what actually spreadsheets migrates. Does anybody remember that? You’d have the Excel spreadsheet that got PDFed and it’d have hot annuity rates and list maybe the company’s rating and the surrender charge and the withdrawal provisions and the rate. So at least they recognize at that point, it’s not all about rate. There are other things you’ve got to take into consideration, but we’ve complicated this product. We really have, especially with adding income riders.

Sheryl Moore:
And so the easiest way to sell anything is to mention a rate, right? I mean, CDs are sold on rate, [inaudible 00:30:59] are sold on rate. Man, do you really want to have to explain that benefit based value compared to that account value and how you can’t access the one, but you can the other? Probably not, but you could talk about the 7% roll up or the 5% of the benefit base you’re going to get for the rest of your life. So I don’t want to make it sound negative. It’s the easy way to sell. Does that make sense?

Mark Fitzgerald:
Yeah. I guess. And the challenge I think is with when you had a standardized indice, let’s the S&P, right, and you had a standardized measuring point of participation rate or cap, pretty easy to spreadsheet. Who’s got the best power rate? Who’s got the best cap? With the bespoke indices, obviously there’s a lot of different variable components to it. How do you think the best way for an agent to really grasp and understand the differences between all of those is in terms of making their selection process?

Sheryl Moore:
So I’ll just say when I benchmark products, I go through two part process. Really I want to see the product features not withstanding the indexing. So what’s the company ratings? What are the surrender charges? Is there a market value adjustment or not? What’s the commission on the product? But then I want to go into a second level of benchmarking and look at the indexing. Now, two year point mark, there are 126 different indexes that are bespoke or hybrid indexes today. That doesn’t even include the gold commodity, the S&P 500, the Dow Jones Industrial Average, the Russell 2000. So there are so many choices today. How do you even benchmark those? I would say the best way to do it if you really are dead set on doing it is don’t compare a product with a participation rate to a product with cap rate.

Sheryl Moore:
I mean, you have to make sure you’re using the right moving part and grouping them together from that standpoint. But I’m going to tell you if you are comparing the price of rice in China index to the S&P 500, that’s not a fair comparison because the Price of Rice in China index was created less than a year ago and the S&P 500 is what? Like 75 years old. Does that sound right? I mean, so it’s not a fair comparison just because we don’t have experience for the option seller to rely on on a lot of these bespoke hybrid indexes. And here’s how I’ve seen that make a difference and where insurance agents should pay attention.

Sheryl Moore:
So one big company who I’m not going to name had a cute little acronym for their hybrid index because they had a super long name like most of them do. And an initially when it came out, it had 100% participation rate, no cap rate, no spread rate. Who couldn’t sell that? I mean, hey, I’m on it like blue Bon. I’ll sell that all day long. You get all the markets gains, not subject to a limit. But what happened was the option seller saw some experience coming in on that index all of a sudden before you know it, it’s like oh, we’ve got to add a 1% spread rate to that product. I’m sorry guys.

Sheryl Moore:
And as the market environment continued to get more and more challenging, that 1% spread rate went up to two and three and four and five and then finally 6%. And then the product manufacturer is like wait a minute, we signed this exclusive deal with this big investment bank to be the only ones who get to use this special index that was made just for us until XYZ year and now they’ve got us locked into this 6% spread. What were we thinking?

Sheryl Moore:
And so what they did was they worked with the investment bank to reprice the index and change the components around so there was different ratings on the bond index maybe before the bond index or the bond part of the index only took up 10% waiting and the stock index is accounted for the other 90%, but now that we’ve retooled it, the bond index takes up 90% of the constituents on the index and stock part, or the equity is only 10%, but the participation rate is 100%, the cap rate is nonexistent and the spread rate is nonexistent. Is that the same annuity? Is that the same index? I don’t think our insurance agents know. Do you guys think so?

Ramsey Smith:
So I can tell you, so first of all, good getting back to the hybrid industry. So I can say that I’m responsible for a few of those, so full disclosure, right? In my prior business. To answer your question, no, that’s a different index. I mean, mean, there may be some similarities in the calculation methodology, but if you change the weightings, that drastically then it essentially becomes a different index. And so, I mean, that’s one of the challenges. Again, I used to sell those indices and I believed in what I saw and still do in the indices that I was focused on. But at the same time, there’s just so many of them and it is. I remember when there was one way back when in 2012 and now there’s 126. So it’s not an easy thing to sort of figure out how to evaluate that many indices because they are complex and I can see why it would be a challenge for an agent who’s not necessarily of a capital markets background to be able to navigate those.

Sheryl Moore:
Don’t get me wrong. I don’t think they’re a bad thing. I don’t. I just think that you need to do a little bit of research on them because they’re so brand new and certainly what I am suggesting is don’t just say because the S&P 500 has a cap of 4.5% that this hybrid bespoke index that has no cap but a participation rate of 55% is going to outperform it because that’s not necessarily true.

Paul Tyler:
Yeah. Yeah.

Ramsey:
Well, that’s where marketing comes in. There’s a lot of marketing there.

Sheryl Moore:
You bet.

Paul Tyler:
Yeah. It’s how to make complex things simple, right?> That’s our career/.

Sheryl Moore:
Right.

Paul Tyler:
Wait, well, Sheryl, this has been great. We’re sort of at the top of the half hour here. I don’t know, Mark, final thoughts, questions for Sheryl?

Mark:
Yeah. I guess kind of a sneak peek, what do you see kind of Q3 ending up and Q4 coming into play given everything that’s going on right now?

Sheryl Moore:
Well, we’re getting into conference season here and from what I’m hearing from everybody, they’re looking forward to actually going face to face at some of these conferences. That’s going to have an impact on sales in itself just from people being out of the office. But we talk about the Delta variant coming up on COVID 19, that’s going to have a negative effect. Certainly the S&P 500 is at the highest point that I’ve ever seen it and anytime the market’s headed up, we actually tend to see money flow away from them fixed insurance products and over to variable or securities products like structured annuities or VAs. And so that’s going to affect the fixed side of the business.

Sheryl Moore:
But the other thing we can’t dismiss is that the 10 year treasury is at 1.26 guys, and that’s not really conducive to [inaudible 00:38:17] sales or fixed annuity sales or even really indexed annuity sales. So I would say as a whole, looking forward. Sales are still going to be down. They’re going to be up from this time last year just because it was a crummy time, but they’re going to be down. It’s going to take a while for us to rebound.

Paul Tyler:
Yeah. Ramsey?

Ramsey:
So I share your concern about the outlook for interest rates in the coming years. On the inflation side, I do think inflation will be an issue for the next year or two, I think we’ll sort of settle back in and that will also sort of create that additional gravitational pulling rates down the road. Yeah. I just hope that… I hope that despite all that we find different ways to sort of leverage the connectivity insurance companies have to the needs of clients, right? So sometimes there are other services provided that aren’t necessarily as balance sheet intensive. So there’s maybe room for exploration there. And I have high hopes for what the secure act will bring with in plan annuities, so, and as I said earlier, I think that you are going to be part of that, Sheryl. Full confidence. And as that grows you to be a factor. So we look forward to seeing that.

Sheryl Moore:
Thanks Ramsey.

Paul Tyler:
Yeah. This is great. Well, Sheryl, first of all, we love annuities and we love you. So hey, thanks for sharing your time. Yeah. Listen, thanks for sharing your time, your wisdom and expertise. We love it. We love your LinkedIn posts. These are great. It’s like Sheryl, I’m actually getting alerts now. Sheryl Moore post. Okay, go Sheryl. So anyway, hey listen, thanks for all you’re doing. Thanks for coming on here and look forward to having you come back. I’m sure this fall we’ll have some interesting topics where we love to get you on and get your discussion, either your opinion or get you to help discuss with some of other friends in the, in the industry. So thank you.

Sheryl Moore:
Well, I would always love to come back on so say the word and I’m back fellas. Thanks so much for having me.

Paul Tyler:
Okay.

Mark Fitzgerald:
Awesome.

Paul Tyler:
Excellent. Hey, thank you Sheryl. We’ll put links in the show notes to your site and thank you for all the research you’re providing us as well as a customer of yours and all of you listeners, listen, stay tuned and tune in next week for another episode of The Annuity Show. And if you’ve got questions for Sheryl, you know where to find her. Thanks. Thanks so much.

Outro:
Thanks for listening. If you’ve enjoyed the show, please rate and recommend us on iTunes, Stitcher, Overcast or whatever you, you get your podcast. You can also get more information at thatannuityshow.com.

Nicholas BreniaEpisode 114: We Love Annuities with Sheryl Moore
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Episode 113: Income Allocation Planning with Jerry Golden

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How do you create more income with less market risk and lower fees and income taxes than traditional retirement income plans for your client? Jerry Golden, President & CEO at Golden Retirement joins us today to talk about Go2Income and the service that his tools provide for advisors that do just that.
Also, do you want to get regular updates on news from Jerry and other guests of our show? Go to https://thatannuityshow.com and subscribe to our newsletter. We hope you enjoy the show.
Special thanks to Bruno Caron for joining us as a co-host!
Links mentioned in this episode:
Find Bruno’s book here:

Thank you to our show sponsor, The Index Standard!

Fixed Index Annuities and RILAs are getting more complex and technical just when fiduciary rules are getting stricter. How do you choose the right index and allocate to them? The Index Standard is your answer. They are an independent provider ratings and forecasts on all indices and ETFs used in the US insurance space. Their process is systematic and unbiased, identifying robust and well-designed indices. We all know finance is complex and The Index Standard has a clear ratings system and uses approachable language to demystify this complexity. Visit theindexstandard.com for more information.

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The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

Nicholas BreniaEpisode 113: Income Allocation Planning with Jerry Golden
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Episode 112: Medicare ABGFs with Terence Martin

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Healthcare typically is the biggest expense facing retirees. However, can you help your clients navigate the complexities of Medicare, Medicare Advantage and Medicare Supplement plans? I’m sure we will all get a lot of questions from clients as open enrollment begins in a few short weeks. To get a little smarter on the topic, we invited an expert on the industry to our show.  Terence Martin, Head of Life, Annuities, and Healthcare Research at Conning joins us today to talk about consumer choices and macro industry trends in the senior healthcare market.

Also, do you want to get regular updates on news from Terry Martin and other guests of our show? Go to https://thatannuityshow.com and subscribe to our newsletter. We hope you enjoy the show.

Links mentioned in this episode

https://www.conning.com/insurance-research

Thank you to our show sponsor, The Index Standard!

Fixed Index Annuities and RILAs are getting more complex and technical just when fiduciary rules are getting stricter. How do you choose the right index and allocate to them? The Index Standard is your answer. They are an independent provider ratings and forecasts on all indices and ETFs used in the US insurance space. Their process is systematic and unbiased, identifying robust and well-designed indices. We all know finance is complex and The Index Standard has a clear ratings system and uses approachable language to demystify this complexity. Visit theindexstandard.com for more information.

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Show Sponsors

The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

Ashley SaundersEpisode 112: Medicare ABGFs with Terence Martin
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Episode 111: Know Your Client’s Personality To Provide Better Advice with Dr. Preston Cherry

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The regulators make us attest we know our clients. However, do we really know what makes them tick? Dr. Preston Cherry joins us today to discuss personality models and how they can improve how we deliver advice.
Do you want to get regular updates on news from Dr. Cherry and other guests of our show? Go to https://thatannuityshow.com and subscribe to our newsletter. We hope you enjoy the show.
Links mentioned in this episode:

Thank you to our show sponsor, The Index Standard!

Fixed Index Annuities and RILAs are getting more complex and technical just when fiduciary rules are getting stricter. How do you choose the right index and allocate to them? The Index Standard is your answer. They are an independent provider ratings and forecasts on all indices and ETFs used in the US insurance space. Their process is systematic and unbiased, identifying robust and well-designed indices. We all know finance is complex and The Index Standard has a clear ratings system and uses approachable language to demystify this complexity. Visit theindexstandard.com for more information.

 Watch

 Listen

Receive Updates



Show Sponsors

The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

Ashley SaundersEpisode 111: Know Your Client’s Personality To Provide Better Advice with Dr. Preston Cherry
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Episode 110: Creating Happiness For Your Clients with Tom Hegna

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How can we create more happy retirement planning clients? Tom Hegna joins our show today to share his insights on how to make this happen in your practice. Also, do you want to get regular updates on news from Tom and other guests of our show? Go to https://thatannuityshow.com and subscribe to our newsletter.
We hope you enjoy the show!
Links mentioned in this episode: https://tomhegna.com/

Thank you to our show sponsor, The Index Standard!

Fixed Index Annuities and RILAs are getting more complex and technical just when fiduciary rules are getting stricter. How do you choose the right index and allocate to them? The Index Standard is your answer. They are an independent provider ratings and forecasts on all indices and ETFs used in the US insurance space. Their process is systematic and unbiased, identifying robust and well-designed indices. We all know finance is complex and The Index Standard has a clear ratings system and uses approachable language to demystify this complexity. Visit theindexstandard.com for more information.

 Watch

 Listen

Receive Updates



Show Sponsors

The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

EPISODE TRANSCRIPTION: 

Paul Tyler:
How can we create more happy retirement planning clients? Tom Hegna joins our show today to share his insights on how to make this happen in your practice. Also, do you want to get regular updates on news from Tom and other guests of our show? Go to thatannuityshow.com and subscribe to our newsletter. We hope you enjoy the show.

Ramsey Smith:
SE2, an Eldridge business, is a leader in the U.S. life and annuities, insurance technology and services industry. SE2 uniquely combines the maturity and peerless industry knowledge of its 125 plus years of life insurance industry heritage, with its end to end digital platform to enable the rapid launch of new and innovative products, through existing, as well as digital channels.

Ramsey Smith:
They also happen to be great partners of Nassau Financial Group, the anchor sponsor for That Annuity Show. SE2 is helping them transform their company for the next generation of service.

Paul Tyler:
We’d also like to thank our sponsor CUNA Mutual Group. Built on the principle of people helping people. CUNA Mutual Group is a financially strong insurance, investment, and financial services company that believes a brighter financial future should be accessible to everyone.

Paul Tyler:
Through its company, culture, community engagement, and products and solutions, the company works to create a more equitable financial system that helps to improve the lives of those they serve in our society. They’ve also been great collaborators on this show, for more information, visit cmannuities.com.

Ramsey Smith:
Today’s show is sponsored by our friends at the Index Standard. As many of you who listen to our show, certainly know fixed index annuities and RILAs are getting more complex and technical, just when fiduciary rules are getting stricter. So how do you choose the right indexes and allocations?

Ramsey Smith:
You should consider the Index Standard. They’re an independent provider of ratings and forecasts on all indices and ETFs used in the U.S. insurance space. Their process is designed to be systematic and unbiased, with the goal of identifying robust and well designed indices. We all know finance is complex. The Index Standard has a clear rating system and users approachable language to demystify this complexity. Visit theindexstandard.com for more information.

Paul Tyler:
Finally, we want to thank our primary sponsor, and my employer by day, Nassau Financial Group. Our tagline is working harder to be your carrier of choice, we support you with best in class service, we seek to keep things simple and we’ll have your back in the years to come. We’re headquartered in Hartford, Connecticut with 27 billion in assets and over a half a million policy holders. We’ve been doing this a long time, 170 years, but we remain humble enough to always try to improve.

Intro:
Welcome to That Annuity Show, the podcast that will make you an expert in explaining annuities to your clients. Give us 30 minutes each week and we’ll shave hours from your client presentations. Now here’s your host, Paul Tyler.

Paul Tyler:
Hi, this is Paul Tyler and welcome to another episode of That Annuity Show. Ramsey, how are you?

Ramsey Smith:
Fantastic. Always glad to be here.

Paul Tyler:
Good to be here. Yeah, I know. You’ve had some interesting discussions and stuff we’ve talked about over the last couple weeks here and I’m sure you’ll weave some of these themes into conversation. Today, we don’t have Will. We don’t have Mark, unfortunately, because it is a shame, we’ve got a great guest. If you’re listening to us and you’ve been in the business, I think you’d have to be under a rock, maybe there are five people who are listening, who don’t know or have read or listened or seen our guest, Mr. Tom Hegna.

Paul Tyler:
Tom, thanks so much for spending time with you. You’ve written an enormous amount of great books. I see them on everybody’s shelves. I’ve heard you speak on video and webinars. I have not had the great fortune to hear you in person. You worked at New York Life for a number of years. I know people, New York Life who worked with you and some people at one of my former companies who have had relationships. I know you did a lot of seminars, you’re a Lieutenant Colonel, thanks for your service and welcome to our show.

Tom Hegna:
Thanks, Paul and Ramsey. Great to be with you both.

Paul Tyler:
Yeah, well, I’ll start off with a question and really it’s almost the prerequisite, Tom, which is, for people who may not be familiar with your… I guess it’s probably not your first book, maybe you can tell us a little bit of the backstory Paychecks and Playchecks. Can you just explain the concept that you’ve just been so effective in delivering to our industry and to consumers over the years?

Tom Hegna:
Yeah, so, I spent eight years with MetLife. I spent 15 years with New York Life. I retired from New York Life in 2011 and I went out and I wrote my first book Paychecks and Playchecks. And that was really the title of my million dollar round table main platform talk that I spoke.

Tom Hegna:
I spoke Top of the Table in 2009 and I spoke Main Platform on in 2010. And the name of that talk was Paychecks and Playchecks. And it’s just a simple way to explain to people that when they retire, they should make sure that their paycheck is covered with guaranteed lifetime income. So their housing, their food, their clothing, their internet, their cell phone, all their basic living expenses should be covered with guaranteed lifetime income.

Tom Hegna:
Now that’s not what I say. That’s what all the PhDs who study retirement say the Dr. David Babbel of Wharton, Dr. Mosvoleski of Toronto, Dr. Manak Yari, Dr. Michael Finka, Dr. Wade Pfau, Dr. Robert C Merton, Nobel prize winners. So what I did was I took all these white papers of PhDs that the average person does not read. And I put them into English in a way that people can understand it, that your paycheck needs to be covered with guaranteed income. And then your playcheck, that’s your travel, your cruises, your fun stuff. That can be in the stock market, real estate and all these other investments. And it’s just really a simple way of trying to explain to people how they should just manage at a high level, their finances in retirement.

Ramsey Smith:
I totally agree, and I think that is a framework. That one, it manifests itself a number of different places. Some folks call it bucketing and there’s lots of different ways it’s expressed, but I think it is a very, very important principle. The trick that the challenge that we all face in this industry is getting people to that conversation, getting people to the place where they will actually engage in that particular discussion. And so I’m very curious to hear how you get people to that point, how you get people pass reacting to the word annuity instead of focusing on the value proposition.

Tom Hegna:
So I try to play a role in that because I don’t sell any financial products. So I don’t sell annuities. I tell people right up front of my seminars, “I don’t sell any financial products. I don’t get compensated on the sale of any financial products. What I’m going to share with you is the math and science behind a successful retirement.” And I think what advisors need to do is use disinterested third party references, because look, when you’re an advisor and you’re talking annuities they say, “Well, okay, you make a commission, you make money.” You got to say, “Well, let me give you some research of people who don’t make any money on annuities, okay? Let me share with you. And you can use paychecks and playchecks. You can use, don’t worry, retire happy. You can use white papers at Dr. David Babler, Moshe Milevsky or Michael Finke, Wade Pfau.

Tom Hegna:
And then protectedincome.org, is another great organization. People say, “Why aren’t there any positive articles on annuities?” They got a ton of them and they went and they put it through the FCC. So they’ve got those FINRA statements, the FINRA letters, so that people can actually use this stuff. And so I would say use disinterested third party references. My stuff is good. The PhD stuff is good and protectedincome.org.

Paul Tyler:
Interesting. Well, I’m kind of fascinated in the backstory of paychecks and playchecks, right? Because you’ve been this industry a long time, I think back, early two thousands. When I got involved in the variable industry… Annuity space. What’s the value of an annuity. What stuck with me was, Paul, when you get closer to retirement, you can take some of those chips off the table. Protect them over here. Now they’re safe. The market starts to go up and down as you get closer retirement, there’s some safety, now. I would almost say people have a little bit of market downturn blindness today. It’s shocking. People say, oh, market went down. I’m going to buy more. Why? Because it worked, until it doesn’t. You took a tact though, that said, “don’t focus on the worry, focus on, what you already created, a paycheck for yourself, a payment, and this is what the annuity can do for you”. How did you get there?

Tom Hegna:
Well, New York life was a big seller of variable annuities, and I was an annuity wholesaler. And eventually I ran all the wholesalers. I became their national guy, but so we sold billions of variable annuities and New York life had a cash value guarantee. So not an income benefit, not a withdrawal, but if you put in a 100 000 your guaranteed, not to have less than your 100 000 over a 10 year period of time, and you could… Anytime the market went up each year, you could raise that. So, I mean, that was an incredible feature. And I remember people saying, oh, the fees are too high at the time. It was 25 basis points to have that guarantee. Now, where can you get guarantee that you’re not going to lose any money in the market for 25 base points?

Tom Hegna:
Now, I think it’s maybe 65, 95. I mean, they’ve had to raise it, but people were saying the fees were too high. And I was saying, no, this is the best deal in the world that you can invest in the market. If the market goes up, you get that. But if the market goes down, you don’t lose. And by the way, I use that, because at the time you were able to put all your money into any fund you want. I put it into emerging markets and I put it all in there. And my money, tripled in a period of like 12 or 18 months, I locked that in. And then of course, when the market crashed 10 years later, I got that, tripling of my value. There’s nowhere I could have put my money that would’ve done better over that 10 year period of time.

Tom Hegna:
And yes, I took a lot of risk, but I had a protection, so I could take more risk. And that’s, if people learned to use annuities to their advantage and take as much risk as you can, if you got a downside risk protection, that type of thing. And now in the fixed index annuity, there are uncap strategies. There were fixed index annuities that were up double digits, 12, 14, 18. I heard 20, I never saw, but I heard there was some over… Indexes up over 20% with no downside risk. I mean people should be looking at this and if nothing else not to replace their stocks, but to replace their bonds. You know, Roger Ibbotson did that whole white papers and a PhD on a person with a 60% stock, 40% bond portfolio versus person who had 60% stock, 40% index annuity portfolio.

Tom Hegna:
And he found the second portfolio outperform the first portfolio for the last 40 years and is likely to do so for the next 40 years. So even if people just move their bond portfolio into annuities, their portfolio’s likely going to do better. They’re going to be more relaxed. They’re not going to have as much stress and it’ll be better for their retirement.

Ramsey Smith:
So I think that’s a critical thing there. Is just that… This idea that… what are you replacing with an annuity? And we often get to these conversations where it’s a discussion versus stocks, which it shouldn’t be. Sometimes it’s a function of… maybe you’re having a discussion with a financial advisor who is particularly dedicated to stocks in a portfolio, which is totally fine. But I guess my question there is again. How do we get past that? How do we get people focusing on the right sort of comparables and in particular with financial advisors. So I’d love to find out how your conversations with financial advisors flush out versus the ones you have with insurance agents, for example.

Tom Hegna:
Well, what’s kind of interesting is there are a lot of people out there who claim they’re fiduciaries. They always do what’s best for the client. And yet they don’t use annuities. And I say, well, you can’t be a fiduciary and not use annuities. And they go, “well, I don’t do commission products”. And I say, well, commissions have nothing to do with it. I can show you many cases where a commission product will be a much better deal for the client than paying an annual fee forever. I call them forever fees. Now I’m not against fees and I’m not against commissions. But what I’m saying is people need to do what’s best for the client and the same people who are complaining that agents make commissions. They’re the ones who aren’t using annuities, because they don’t want their assets under management to go down.

Tom Hegna:
And so what I’ve got to do with these financial planner, fiduciary types, who don’t like annuities is… I just challenge them. I say, if you think I’m wrong, then prove me wrong. I haven’t been proved wrong in 30 years, but maybe you can do it. I’ll you call in Susie Orman, Ken Fisher and Dave Ramsey to help you if you need it. But all you got to do is build a portfolio. You think I cannot beat. Yeah. Put all your good stocks in there. Yeah, you do that. You know what I’m going to do? I’m going to reach into portfolio. I’m going to remove some of your bonds. I’m going to replace it with some guaranteed lifetime income from an annuity. Do you know what that will do to every single one of your portfolios, every single one of them. It’ll lower the risk and increase returns. And if, I’m wrong, you should be able to prove me wrong just like that.

Tom Hegna:
But nobody can. And here’s why. Inside of the portfolio, the way that, that income annuity functions, it functions like a AAA rated bond because it’s guaranteed every single month, as long as that per person is breathing, that check is coming with a CCC rated yield. The payout rate is much higher than what you can get in a money market fund or a CD or bond with zero standard deviation. It never fluctuates. So all of the annuity haters out there, they would all love to have a AAA rated bond with a CCC rated yield with zero standard deviation. And that’s how I penetrate that market. And what’s so interesting is when I’m… Let’s say I’m in front of a thousand annuity haters. Attorneys, accountants, CFPs or whatever, that don’t believe in annuities. By one hour into my presentation, I can convert 85 to 90% of them to say, whoa, I just learned something about annuities I didn’t know before.

Tom Hegna:
The other 10%, you know what they do, they attack me personally. They don’t go after what I’m saying. They don’t argue with what I’m saying. They attack me. Oh, you’re just a shield for the insurance companies. Oh, you were in the insurance business. You are a retired executive. You have an agenda. I don’t have an agenda. I just want people to retire, happy and successful. And you can’t do it as well if you don’t have an annuity. And that’s a fact, it’s not an opinion that’s a mathematical scientific and economic fact.

Paul Tyler:
Yeah. Well, as an attorney never practiced, three rules I remember, Tom, was first argue the facts, then argue the law and then just argue.

Tom Hegna:
Right.

Paul Tyler:
That’s interesting. It’s… I think we are seeing breakthroughs in annuities. Clearly in some of these other sectors. RILAs I would say is… Tom. I mean, if we were to point to qualitative, quantitative success… Right? I’d point to RILAs, is that right…

Tom Hegna:
Well, yeah. Let me think about it. They hit on variable annuities. Their fees are too high. Well, you got RILAs out there that have no effect… that don’t have any effective fees and that’s very powerful. Now you don’t get a hundred percent protection, but you can get 10 or 15 or 20%, which will take out 85, 90% of all the market crashes that are out there. And you can either have a buffer. You can have a floor buffer. You get your choice. It’s a very flexible product and I think for a lot of people, it makes a lot of sense.

Tom Hegna:
It’s almost like a variable annuity on training wheels, if you think about it. For the fiduciaries who don’t like annuities, because the fees are too high. Well, it’s a training wheel product for them. I think it helps get them into the annuity space because they can see, okay, well I can see where I can take some protection here and have this upside here. It makes sense. Especially when you don’t compare it to stocks, compare it to bonds, compare it to some other things. And I think it makes a lot of sense for a lot of people.

Ramsey Smith:
Well, yeah. I thought when you said before, when you… We challenge people to put whatever stocks they want in, because you weren’t going to touch the stocks.

Tom Hegna:
I know. I don’t care about the stocks.

Ramsey Smith:
You didn’t focus them at all. Yeah.

Tom Hegna:
Because the average person should not have all their money in annuities. And I think that’s… some advisors are out there every… If all you got is a hammer, everything looks like a nail and they just sell their annuities, sell their annuities. No, we need to be more holistic. We need to do what’s best for the person. But the average person is going to have 20 to 40% in their portfolio in annuities, not a 100%.

Ramsey Smith:
Yeah.

Tom Hegna:
20 to 40. Now I’m going to have more than that because I don’t want to just have guaranteed paychecks. I want to have guaranteed playchecks. So I own 11 annuities. I don’t sell them I don’t care if people buy them but the research shows you should.

Ramsey Smith:
Yeah.

Paul Tyler:
Okay. What one word in question Tom inflation. How worried should I be?

Tom Hegna:
It’s step four in my don’t worry, retire, happy book. Protect yourself against inflation. I think you’ll always have to protect against inflation, but I may see the world a little different. I mean, I look at the 30 year U.S. Government bond. That is my crystal ball on interest rates and inflation. And the 30 year government bond is still under 2%. The bond market sees no inflation. The bond market still sees deflation and there’s still what? 14, 15, 16 Trillion Dollars of government bonds around the worlds paying negative interest rates. The world is still facing deflation. All right. Now oil price are up. Gas prices up lumber price are up. Copper price are up. I mean, we’re all see in the price are going up. I mean, you can’t, you go to, McDonald’s now used to buy something at McDonald’s for like six bucks.

Tom Hegna:
You can’t get out of there for 12 or 13 bucks. I mean, for one person it’s ridiculous. Taco Bell, they used to have three tacos for 99 cents. Now they’re like 9.99 a piece and there’s no meat in them. I can’t go there anymore. They don’t put any meat in their tacos. I mean, so obviously prices are going up, but what I’m telling you is economically the bond market does not see it. They say, okay, there’s a lot of funny money. It’s making things go up. But once the funny money ends, look out below, this thing could crash at some point. I don’t know when I’m not saying it’s imminent, but I mean you can’t have 28 trillion dollars of debt climbing at 3 to 4 billion. They’re talking about spending another 3, 4 trillion. And we have 200 trillion of unfunded obligations for social security, Medicare, Medicaid, government pensions, military pensions. Some day somebody’s got to pay the Piper.

Ramsey Smith:
So I’m going to, I’m going to dial back to one thing you were talking about earlier, which is the AAA credit, you called it, versus the CCC yield. At the end of the day… First of all, obviously everybody, all three of us believe very strongly in the credit worthiness of the life insurance industry, generally, and life insurers individually. And I think our track record supports that, but it is a challenge that you will get… So if you were talking to a financial advisor and you talk about it being sort of AAA, they will say, well, ultimately it’s the claims paying ability of the carrier. So how do you address that conversation.

Tom Hegna:
That’s true.

Ramsey Smith:
And different carriers, why they should go with a lower rated carrier versus a higher rated carrier.

Tom Hegna:
And I’m very clear in my book, all insurance companies are not the same, and I do encourage advisors to work with higher rated carriers. Now I let them determine whether that’s a B plus or an A minus or an A plus. I leave that up to them because the case can be argued against me. And it has many times. That look, Tom, “it doesn’t matter what the insurance company rating is. Nobody’s ever not gotten paid their income annuity because income annuity, reserve requirements are so high. So you should really go with the lowest carrier to get the highest payout”. I don’t subscribe to that, but there are people that do. I say the past is not the future. And just because things happened some way in the past doesn’t mean they would necessarily will happen that way in the future. And for me, I stick with higher rated carriers. I mean, I always worked for AAA Mutual Life Insurance company, Metlife. When I was there it was AAA mutual. Then they de-mutualized. New York life was AAA Mutual. So that’s my own natural bias, is to stick with higher rated of carriers. But I work with carriers of all ratings out there. And I let the advisors really determine which annuity is best for the client. I don’t get into picking products or picking companies.

Paul Tyler:
Yeah. So just to, also fall back on your comment about rising prices, now, it’d be great if my Taco Bell… Taco Does go down, right? Let’s see. I don’t think my taxes are going to go down. I don’t think fuel costs… Oh, who knows? Maybe I… A lot of expenses, I can see Tom, either flat or going higher, what should I be doing, or what should I be telling my clients.

Tom Hegna:
So you’ve got to help your clients plan for inflation, regardless of whether we’re in deflation inflation, they’ve got to have increasing income. We can’t just give them income. We got to give them increasing income for the rest of their lives. There’s really three ways to do it. Number one, you can buy annuities where the paycheck goes up by 3 or 4 or 5% every year. SPIAs do that. Some DIAs do that. Some type of inflation protection. You can do what I’ve done. I bought an annuity that kicks in when I turn 60, I bought another one that kicks in when I turn 62, I bought another one that kicks in when I turn 65, I bought another one that kicks in when I turn age 70.

Tom Hegna:
So I’m guaranteed of that increasing income, or you can cover those basic living expenses and retirement with a guaranteed lifetime income, and then invest the rest of your money in things like stocks and real estate, things that typically go up in times of inflation. So if we get inflation, the portfolio goes up, there’s more money to take out more money, but we’ve got to give them a way to have a increasing income for the rest of their lives.

Ramsey Smith:
So I like that. So it’s essentially laddering, you buy say a SPIA at first, then you buy a series of DIAs further out so that you have additional layers coming in, down the road.

Tom Hegna:
Yeah. And I mean, you don’t have to even use a SPIA or DIA. You could buy different annuities, fixed index bearer and then just kick them in at different times. But I bought a bunch of DIAs for my income. I also own some index [inaudible 00:22:56] I also own some variable Annuities. So I’m pretty well diversified across the annuity space, but each of them function a little differently for me.

Ramsey Smith:
Okay. Well, that’s interesting, Tom. So the choices that you made, what were the… We don’t need to know carrier names, but the ones you did choose. What distinguished the specific choices you made?

Tom Hegna:
So I own three variable annuities. Now those are the ones with the high fees, the bad ones that people don’t like, why would I do that? Well, I’ve announced that I’m retiring. Okay. So I’m not just talking the talk and walking in the walk. I have enough money, now to retire for the rest of my life. So I always asked people if I have enough money to retire for the rest of my life, what would be the stupidest thing I could do? Lose my money that would be the stupidest thing. Can you imagine? I work? I save, I invest. I do everything right for 60 years. And then I retire and the market takes a dump. It stays down for 15 or 20 years. See people don’t realize the European stock market has been down for over 20 years. The Japanese stock market has been down for over 30 years.

Tom Hegna:
What would happen to me if I retired and my money was in the market, market crashes, stays down for 15 or 20 years. That would be the stupidest thing I could do. So what I tell people is, I say, “I don’t think I’m any different than any of you. You know what I want to do”. I want to make as much as I can make. If I can make 10%, 20%, 30%, I want to make as much as I can make, but just as important. No, for me more important, I don’t want to lose what I’ve already got. Well, Vanguard can’t do that for me, Fidelity can’t do that for me, Ken Fisher can’t do that for me. That’s what a variable annuity can do for me. And by the way, there were hundreds of variable annuity and variable life sub counts. Last year, there were up over 20 and 30 per percent after fees.

Tom Hegna:
So if I can make 20 or 30% after fees and then be guaranteed that if the market crashes, I don’t lose all my money because I either have an income benefit guarantee or withdrawal benefit guarantee or a cash value guarantee that matters to me. And then I own three fixed index annuities. Why? Because, that study of Roger Ibbotson. If you just move your bond portfolio to fixed index annuity, your risk is going to go down. Your returns are going to go up.

Tom Hegna:
And then I own multiple income annuities. Why? Because retirement’s all about income. I want to be able to play golf and tennis and pickelball and go on cruises, regardless of what the market’s doing, regardless of what interest rate’s doing, regardless of who’s in the White House, regardless who’s in Congress. And that’s what that income allows me to do. And what many people don’t realize is I have converted many of my IRAs and 401(K)s to Roth, they’re in income annuities. So I get tax free income for the rest of my life. And I think tax free income is going to be very important because taxes are going to have to go up. It’s not a Republican or a Democrat issue. It’s a math problem. We need a Math Party, quite frankly.

Paul Tyler:
We do. And it’s shocking how many people don’t understand math, Tom. So tell me, it sounds like you are prepared to live, be happy in retirement. Tell us about being happy and what Alliance…

Tom Hegna:
Yes. So look, I took a trial retirement two summers ago. I wanted to see, could I really do it? I mean, I spent 200 days a year on the road for 30 years. Could I actually retire? Would I drive my wife crazy? I loved it? So I retired the next summer as well. And now I’m kind of entering into full-time retirement. I’m not going to… I’m still going to do webinars and stuff, but I’m not going to do 200 days a year on the road. I am not going to do that anymore. Okay. Now I’m worried. I really worked on my golf game. I won the club championship at my country club. I’m the oldest club champion, in course history. I mean, it was an incredible… And I put that as one of my life events, as high as speaking main platform at MDRT.

Tom Hegna:
And so that’s now my new goals. I’m playing tennis, I’m playing golf, I’m doing all these things that I want to do. And that takes the priority on my calendar. And then I have to fill in my webinars around my golf game and my tennis schedule and that. And so now I’m in control rather than the world being in control of my life. And that’s what retirement’s all about. It’s really about freedom. It’s about being able to do what you want to do when you want to do it. And Dr. Michael Finka and Wade Pfau, they’ve done a lot of research and people of this guaranteed income, coming in, they spend more money and spending money is the key to success of retirement. It’s the dinners out. It’s the bottles wine with your friends.

Tom Hegna:
It’s the cruises. It’s the travel. That’s how you enjoy your retirement. See too many people have millions of dollars stashed in some accounts somewhere, but they don’t touch it. They won’t touch it. Oh, I’m not touching it. Not touching it, not touching. I say, wait a minute, you told me where you were going to join the country club. You’re going to buy new boats. You’re going to see the world. Have you done that yet? Oh, no. Interest rates are too low. The market’s so volatile. Bitcoin crashed. And so they don’t touch their money. Don’t touch their money. Don’t touch their money. Then they die. Money goes to the kids. What the kids do with it. They join the country club. They buy a new boat. They go see the world. And I’m trying to tell people, I want you to join the country club. I want you to see the world.

Tom Hegna:
I do not want you to live at just in case retirement and having annuities in your portfolio helps you do just that. And now the research shows you’re likely to live longer as well. So you’re going to be happier in retirement. The wall street journal had the headline, “The secret to a happier retirement is friends, neighbors, and a fixed annuity.” And now all the research shows you’re likely to live longer as well. So I mean, good grief. If you’re going to be happier, you’re going to be more successful and you’re likely to live longer. Why would people not buy an annuity?

Ramsey Smith:
Very compelling on a lot of fronts, but in particular, this idea of feeling the freedom to live your best, right? Your best retirement, because you don’t have to worry about what comes next? I want to shift gears a little bit, because you’ve mentioned some of the critics, some of the more vocal critics a couple times you mentioned Ken Fisher, you mentioned Dave Ramsey. You mentioned Susie Orman. Have you run into them? Have you sat on the same stage with any of those three, have you found yourself in direct debate with them, I’m just…I’m very curious if you’ve had that opportunity.

Tom Hegna:
Yeah. I mean, Susie Orman now has changed her tune. So she’s pro annuity now pro income annuity at least. I mean, we were both on PBS at the same time. We never really crossed pats.

Ramsey Smith:
Yeah.

Tom Hegna:
Dave Ramsey. I’ve met him. He actually preached in our church one… Sermon in our church one time, but I’m not going to get in a direct debate. I did that as an advisor a couple times where I debate the other advisor and all it is, is like a pig fight. You’re both in the mud and by the time you’re done, you’re both dirty. You’re both feel dirty and nobody really wins. So I’ll just beat them on math and science and I will stick with the PhDs on my side and they can stick with whoever whatever thoughts they have, but they’re dead wrong when it comes to annuities.

Tom Hegna:
And Dave Ramsey of course is also dead wrong when it comes to only term and life insurance. Less than 2% of term policies, ever pay a death claim. And I say the only policy that matters is the one that’s enforced on the day that you die. You know, I don’t care if you buy term life, whole life, verbal life index life. The only policy that matters is the one that’s enforced on the day that you die in less than 2% of term policies are ever enforced on the day that you die.

Ramsey Smith:
Got it. All right. So you said that you’ve been easing your way into retirement. So here’s a, here’s a tricky question. Like who’s the next Tom Hegna, who’s the sort of up and coming… Who are some of the up and coming commentators that… I mean…

Tom Hegna:
There’s a lot of good… Yeah. There’s a lot of good young people out there. You know, Curtis Klug, he’s not that young. He’s about… He’s Just few years younger than me, but Curtis does a great job. David Ressegue, he’s a young guy he’s doing well. David Kinder has a wealth of information on social media. I don’t know that he does a lot of speaking, but you know what, there’s room for a lot of a selfie tailors coming up. There’s a lot of people out there that can step up and I’m just going to, I’m just going to move over to the side. Look, Gary Kinder was one of my heroes. Okay. Gary Kinder was speaking until he was 82 or 83. I’m not going to be that guy. Now, maybe if MDRT calls me and they want me to take my walker out on the stage for five minutes, maybe I’ll do it, but I’m not going to be traveling the world doing this. Joe Jordan is now 70 something.

Tom Hegna:
And he’s still going strong and van Miller’s 70 and he’s still going strong. I’m just not going to do that. Like I said, I don’t want to be the richest guy in the cemetery and I want to enjoy my life, and we’re having the time of our lives right now. I mean, I have a guy that we’ve… Now we just hit three times in a row. We won the member at the golf… At the country club. I’m playing in match, play team match play. I’m the captain of the Rim Cup. We play all the Northern Arizona courses. I mean, I’m just having fun, doing other things. Okay. I’m retiring to that. And I will do some virtual stuff, but I’m not going to do three a days across Philadelphia and Pennsylvania winter when the slush is that thick and I ruin my shoes, I’ve done that so many times. I’m not doing that anymore.

Paul Tyler:
Yeah. Well, Tom. This is great. I guess just switching gears to advice, to advisors who are at the market if you were talking to your former self, back when you were just sort of… Either in the business or starting the wholesale… What advice would you give people who are at that part of their career. Embrace digital, focus on conversations, what’s the…

Tom Hegna:
Well, I mean, if you’re a wholesaler, you better know your products inside and out, you better know them better than anybody. I mean… When I got hired by New York life, I asked for all the prospectuses of all the products and all the product brochures. And I went through every one of them with a yellow highlighter and I highlighted anything I did not understand. What does this mean? What does this mean? What do you mean that after two years, this can happen or after five years. And they thought I was crazy. I come in with a big stack of prospectuses and I go through line by line, but I wanted to know my stuff. If I’m representing something, I got to know it inside and out. And then you got to know your competitor’s products. And I would say this for advisors too, you better know your products inside and out.

Tom Hegna:
You better know what’s guaranteed. What’s not guaranteed. What fees are real, what fees are hidden. There’s a supplemental thing to the prospectus. A lot of times people don’t know that. There’s an investment statement. You got to get all these documents and go through it. So you really know what you’re doing. And then I would build a social media presence and I would try to connect with everybody I can. I would post powerful content every day. And then I would watch my social media. They’ll tell you when they got married, when they’re having a baby, their mother died, all these life events and people do things at life events. They’re retiring, they’re doing… You want to know that. And then I’d reach out to them on those life events. You have a much higher chance of selling something to somebody if they’re having a life event, because they got to change some things in their life.

Paul Tyler:
That was great. Ramsey we’re nearly at the top of the half hour. What are your thoughts? What questions?

Ramsey Smith:
So, a number of things. Look… I think it’s great in a number of fronts. One is, you’re an evangelist, you’re a carrier neutral and you’re product neutral in a certain… in many senses, but also you eat your own cooking, right? So, you’ve committed personally and you’ve made your own personal financial decisions that have been quality of life decisions, which are the ones that we care about most. And you’ve used annuities to get you there. So I think that’s great. But overall, I just very much appreciate your sharing with us. How you communicate, how you’ve dealt with those objections, how you’ve traveled the country 200 days a year. That is remarkable for all that time. So a lot of shoe leather there. So thank you for that.

Tom Hegna:
You bet. And I’ll just conclude this way. You know, physiognomically people, if they have… For their entire working career, they got a paycheck every two weeks. And what do they do with that paycheck? They spent it, they pay for their housing, their clothes, their food, their internet, their cell phone. But then they were saving money in a 401(K). And I always ask people, when was the last time you took 200 grand out of your 401(K)? Oh, no, we can’t do that. We got to save it. We got to grow. We got to protect it. We can’t touch it. Well, you do that for 45 years. Do you honestly think on your 65th birthday, you’re going to wake up and say, by golly, I’m going to blow my 401(K) today. People can’t do it. They can’t touch their assets. They’ve been physiognomically programmed, and most people are going to go to their graves, never touching their assets.

Tom Hegna:
And all I’m saying is take a portion of that. Turn those into guaranteed paychecks and playchecks, because you’re used to spending that and it’s spending of money that will allow you to enjoy your retirement, not the accumulating of assets and holding this money… Kiplinger just had the article just yesterday and said, “Use some of your nuts in retirement”. They compared retirees to squirrels and squirrels will save nuts for the winter, but then the winter, they eat their nuts. But then people are saving this money, but then they get to retirement. They don’t touch it. And it said, no, you’re supposed to spend that down. You’re supposed to spend all your money. And if you have a life insurance to go to the kids, it gives you the license to spend all your money. That’s what I’m doing. And it seems to be working out pretty well.

Paul Tyler:
Well, it sounds like it has. And Tom, thank you for all you’ve done for the industry and for joining us, appreciate it. What’s the best way for people to find your books, find where you’re speaking, get you… To invite you to speak.

Tom Hegna:
Sure. tomhegna.com our phone number 855-T-O-M-H-E-G-N-A, and they can schedule me to speak or do whatever. Books are there. You can use the code 15 OFF to get 15% off. I’ve got five free webinars at Tom hagner.com/webinars. I have a free YouTube channel, so I have a lot of free resources for people as well.

Paul Tyler:
Excellent. All right. Tom thanks so much. Ramsey it was great. And for all of your listeners, thanks for joining us, send us your comments, send us your suggested guests and join us again next week for another episode of That Annuity Show.

Outro:
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Ashley SaundersEpisode 110: Creating Happiness For Your Clients with Tom Hegna
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