Nicholas Brenia

Episode 115: Building Real Policyholder Relationships with Molly Black

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Carriers spend a lot of time talking about building strong policyholder relationships but how many actually have? Molly Black, Chief Product Officer at Life.io joins us today to talk about how her company makes those relationships a reality. What can we learn from their software design that we can apply to our own practices today?
Also, do you want to get regular updates on news about Molly and other guests of our show? Go to https://thatannuityshow.com and subscribe to our newsletter. We hope you enjoy the show.
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Thank you to our show sponsor SE2!

SE2, an Eldridge business, is a leader in the US life and annuities insurance technology and services industry. SE2 uniquely combines the maturity and peerless industry knowledge of its 125+ years of life insurance industry heritage with its end-to-end digital platform to enable the rapid launch of new and innovative products through existing as well as digital channels.

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The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

Nicholas BreniaEpisode 115: Building Real Policyholder Relationships with Molly Black
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Episode 114: We Love Annuities with Sheryl Moore

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Summer is almost over. What’s the outlook for the annuity industry as we head back to our (virtual) offices? Sheryl Moore is the perfect guest to provide us with predictions and savvy forecasts. She graciously joins us today to talk about changes in carrier ownership, product design changes and regulatory evolution.
Also, do you want to get regular updates on news from Jerry and other guests of our show? Go to https://thatannuityshow.com and subscribe to our newsletter. We hope you enjoy the show.
Links mentioned in this episode:

 

 Watch

 Listen

Receive Updates



Show Sponsors

The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

EPISODE TRANSCRIPT:

Paul Tyler:
Summer is almost over. What’s the outlook for the annuity industry as we head back to our virtual offices? Sheryl Moore is the perfect guest to provide us with predictions and savvy forecasts for the rest of the year. She graciously joins us today to talk about changes in carrier ownership, product design changes and regulatory evolution. Also, do you want to get regular updates on news about Sheryl and other guests of our show? Go to thatannuityshow.com and subscribe to our newsletter. We hope you enjoy the show.

Paul Tyler:
SE2 and elders business is a leader in the US life and annuities, insurance technology and services industry. SE2 uniquely combines the maturity and peerless industry knowledge of its 125 plus years of life insurance industry heritage with its end to end digital platform to enable the rapid launch of new and innovative products through existing, as well as digital channels. They also happen to be great partners of Nassau Financial Group, the anchor sponsor for That Annuity Show. SE2 is helping them transform their company for the next generation of service.

Paul Tyler:
We’d also like to thank our sponsor CUNA Mutual Group, built on the principle of people helping people, CUNA Mutual Group is a financially strong insurance investment and financial services company that believes a brighter financial future should be accessible to everyone. Through its company culture, community engagement and products and solutions, the company works to create a more equitable financial system that helps to improve the lives of those they serve and our society. They’ve been also been great collaborators on this show. For more information, visit cmannuities.com.

Paul Tyler:
Finally, we want to thank our primary sponsor and my employer by day, Nassau Financial Group. Our tagline is working harder to be your carrier of choice. We you with best in class service, we seek to keep things simple and we’ll have your back in the years to come. We’re headquartered in Hartford, Connecticut with 27 billion in assets and over half a million policy holders. We’ve been doing this a long time, 170 years, but we remain humble enough to always try to improve.

Intro:
Welcome to That Annuity Show, the podcast that will make you an expert in explaining annuities to your clients. Give us 30 minutes each week and we’ll shave hours from your client presentations. Now here’s your host, Paul Tyler.

Paul Tyler:
Hi, this is Paul Tyler and welcome to another episode of That Annuity Show and we’re rapidly approaching the end of the summer. I tell you, it certainly doesn’t feel like that from the pace activity in the industry, at least our company. But Ramsey, good to see you.

Ramsey Smith:
Always glad to be here.

Paul Tyler:
Excellent. Well, I don’t know. It feels like I’m living in Atlanta here in New York today with the storm weather coming through here. Mark, how are you?

Mark Fitzgerald:
Well, I’m doing great. How are you doing today?

Paul Tyler:
Excellent. Excellent. Ready to sell more annuities here in the next… When everybody gets back from Labor Day with you. So mark, we have a great guest. Do you want to do the honors this time?

Mark Fitzgerald:
Absolutely. And speaking of the ability to be able to sell more annuities, we have none other than the annuity rockstar with us, Sheryl Moore, who’s been on our show a couple times in the past and I think everybody in the industry really knows the work that she does and the research that she provides and appreciates all of her insight in the marketplace. So Sheryl, very, very happy to have you out with us again today.

Sheryl Moore:
Thanks for the warm welcome mark. I appreciate it. And Paul Ramsey, I appreciate you too. Letting me on the show gives me another opportunity to educate people about these products and make sure that people understand how they really work. So thank you. I’m very appreciative.

Paul Tyler:
Oh, thank you. Yeah. And I don’t know, Ramsey, do you want to lead off?

Ramsey Smith:
Sure. So first thing I want to say is Sheryl, it’s just great to have you on the show. So the key thing about the show is we’re lucky enough we provide a platform and we’re lucky enough that great voices like yours come on. So you are doing us a service here. Thank you. Thank you very much for that. So look, you have the benefit of, of seeing so much of this industry, you have a fantastic network, you have unparalleled data and so that there’s a level of access that you have that many of us don’t. So we’re hoping to sort of tap into some of that today and hear your thoughts on so many things that are going on.

Ramsey Smith:
So one of the things that we talked about just prior to the show was what’s happening in terms of the change in ownership structure in the industry. So we’re seeing some movement away from traditional stockholder companies. For example, we’re seeing a greater footprint for private equity companies. What are you seeing? What do you think are some of the pros and cons there for the industry going forward?

Sheryl Moore:
Well, I got to be honest with you Ramsey. This is a scary time for me because I’m seeing so many companies getting out of the annuity market and out of the life insurance market too. And just to help benefit our audience, I’ll give a simple example of why this is. So when I got started in this industry about 23 years ago, the insurance company that I worked for had fixed annuities that had minimum guaranteed interest rates of 5% and they were crediting double digit interest rates at that time. Now, since then, the double digit interest rates have come down just because the investments have required that. But if you’re an insurance company that has a block of annuities on their books that’s paying a 5% minimum guaranteed interest rate, But the 10 year treasury, I think when I looked at it this morning was at 1.26%, do you really want to be taking a loss of almost 4% on that business?

Sheryl Moore:
Now take into account the structure of a stock held company and ask yourself do your stockholders want that? Are they comfortable with the idea of you losing money on this huge block of business? So we’re seeing insurance companies shed those in force blocks of business and sell them off. Private equity firms often have the ability to achieve higher returns on their investments because of their expertise. So we are seeing some more PE come into the business, but quite honestly, I’m scared because when we see less companies, that means less choices and less competitiveness as well.

Paul Tyler:
Well, and Sheryl, do you think that the timing is driven by the nature of the capital or do you think just to continue where you were headed, is it really a matter of timing like who owned the companies and blocks of businesses that were issued 10 years ago in a totally different marketplace and really the only option is to exit and let somebody else sort of manage the block from here?

Sheryl Moore:
I think it’s really a perfect storm of the market environment. I mean, we have so many investment companies that are not able to achieve of same returns that they used to be able to more than a decade ago, certainly before 2008 when the market collapsed. But we also have these historical low interest rates on safe money instruments, general accounts are not kicking off a lot of interest for insurance companies. And that spells opportunity for a lot of these bigger investment firms that think that they can get in here and create a higher return and create some value. So I also think that a lot of insurance companies are just getting to the point where it’s like we’ve been hoping it’s going to be get better, we’ve been hoping it’s going to get better and things are not improving.

Sheryl Moore:
And especially when you look at come countries like Japan where they’ve been in a negative interest rate environment for years. So looking at that as a potential for the future for us, a lot of stock held insurance companies are just saying we can’t do it anymore. There’s got to be another solution. And if you’ve got a bunch of investment firms that are saying woowoo over here, we’re interested in buying, it’s really a unique and symbiotic relationship that’s occurring, but market environment is really what’s driving it in my opinion.

Mark Fitzgerald:
How much play do you think demand is coming into it as well? So if you look at the demographic out there and more and more folks going to retirement, obviously the demand for these products is increasing. You think that’s going to bring a lot more private equity in looking to wire or start up even?

Sheryl Moore:
Well. I’ll tell you where I see more of that, Mark. Right now, one of the biggest trends in the indexed annuity market and starting to creep into the structured annuity market is what I call hybrid indexes. These are often proprietary, sometimes bespoke or created specifically for the annuity, often volatility controlled, but I call these hybrid indexes because they usually are multi acid indexes which are created from one or more other indexes and then have a cash or a bond component in them. And the reason these are popular is because these are usually brand new indexes without a lot of history and so the option pricing is favorable and we’re seeing a lot of investment banks that are sponsoring those indexes or creating those indexes and certainly companies that have private equity ownership have been able to achieve some economies of scale with those hybrid indexes because of their investment arms and what they can kick off in terms of returns.

Sheryl Moore:
So I tend to see a correlation between private equity backed companies and those hybrid indexes being more popular. But I’ll say that’s a trend that’s affecting the entire index annuity industry as a whole and creeping into the structured annuity market.

Paul Tyler:
So Sheryl, if I’m an independent agent, how should I feel about private equity firms? Should I be worried?

Sheryl Moore:
Paul, I think it’s basically like any other insurance company. I mean, personally speaking, I don’t like to say who I do business with, but I have business with companies who have private equity backing and I have one of them who does a fantastic job. And in fact, I’ve owned business with them since before pro private equity firm bought them and I’ve never had problem with them. And everything has been run since they were bought by the PE firm like it was prior to the PE firm buying them out. So that said, I also have some business with a company that I used to work for who is now owned by private equity and they lost my annuity at one point, so. And let me tell you that was a really interesting conversation when they were trying to convince me I’m an old lady and I don’t know what I’m talking about because I don’t own an annuity with them.

Sheryl Moore:
So I would just say it’s just like choosing any company. Doesn’t really have to do with the private equity backing. There are good companies and there are bad companies. I think if you’re an independent agent, the best thing you can do is really network with other agents and ask them hey, I’m considering getting appointed with this new company that I don’t previously have a contract with. What’s your experience with them? How have they treated you? How have they treated your clients? What has been your experience with them crediting rates on the in force business that exists with that company? So really independent agents have to advocate for themselves today and this is no exception to that.

Mark Fitzgerald:
So how about going back to the bespoke indices that you were talking about a moment ago, I mean, in the last four or five years, they really exploded in the marketplace, really hitting broad bases of product lines out there. Do you think that those will continue to evolve, develop, go into more and more products out there?

Sheryl Moore:
Yeah. When they first came out, I was telling everybody, this is a fad, this is a trend. It’s going to go away as soon as the market comes back and the 10 year treasury is up to a reasonable level because the way that our businesses is very cyclical and the index annuity market has shown in the past. You remember when we had like 145 different ways of crediting interest on an indexed annuity? I remember at one point, I’m not going to name the carrier, but they start with an A, and they really needed visual aids to help describe how their indexing method work. And I’m like ugh, come on guys, it shouldn’t be that hard. I mean, we need to keep this story simple.

Sheryl Moore:
Well, eventually everything went back to the S&5 500 annual point to point with a cap because that’s what’s most simple in our market in terms of indexing. So that’s where I was projecting things will go and I’ll still stand next to my prediction. It is going to go back that way. It’s just going to be a lot longer time before we see that, Mark. So for anybody who’s saying I don’t understand these and I’m just sticking to my S&P 500 or my Dow Jones Industrial, I’m going to say, this is going to be a trend that’s here to save for quite a long while. And if you start to see the 10 treasury ticking up in a meaningful and significant way, we may see less of it, but keep it real, Mark. I mean, when you have your insurance company’s name associated with a product like an annuity that most people have never heard of, but then you can get a big popular brand name stamp of approval from a giant investment bank that almost all Americans have heard of, what seems bad about that from the insurance company standpoint?

Paul Tyler:
Yeah. Well, look, let’s talk about one other market and markets seem to just be going up and up and up, right? I think that certainly is going to fuel the indices. Same time, we talked about this before the show, Sheryl, there’s a lot of inflation. Go out for dinner, it’s gone up. Go out, try to do any home pair, prices have gone up. Question one, is this permanent, right? Or is this a short term effect in your estimation two. How’s our industry going to respond to it because if you’re living on a fixed income, what do you do in a situation like this and can we deliver products that actually help cushion what may be a longer term event we’ve got to prepare people for?

Sheryl Moore:
Well, I’m not an economist, but I did take econ, several different econ classes in. And so I can tell you this is cyclical too. I mean, we’re going to have an end to interface eventually in regards to your question out? Can we get the message out? Can we help more people? Man, we’ve been really crappy at that. I mean, telling the annuity story and educating people on what annuities not and then what they really are instead of what they think they are, I mean, I’d love to see a concerted effort from the whole industry to band together and just have this big campaign. But even the trade groups that we have that are supposed to be doing that in my estimation are still falling short of what I’d like to see. So there’s never been a better time to be selling annuities, but does that mean that you’re going to get a receptive response to your message? Not anymore today than a year ago, but I am grateful for this secure act.

Sheryl Moore:
Now people aren’t necessarily really excited because they’re going to be able to have annuities in their 401ks, but one really great positive effect of secure is that it has resulted in more annuity educational content in the public domain, in the newspapers and the trade journals like Wall Street Journal and New York Times. So at least it’s saying the word annuity and people are like whoa, well, if the Wall Street Journal is bringing up annuities, maybe I should look into that. What is that?

Sheryl Moore:
But can we address those needs for people with fixed incomes who are suddenly having to do more with less? We can, because I’ve seen the product innovation already kind of transition to help with that. So we have income writers that have increasing income features. We have income writers that offer more income if you’re taking income right away in the early years than in the later years. There’s so many different features that I’ve seen over the past five years that have really been targeted to help people in that situation. So I’d say the positive thing is that we have really outside the box thinkers and very creative people and product development in this industry. I would just say that from a communication standpoint, we’ve still got a lot of work to do.

Ramsey Smith:
So you mentioned the secure act and we used to talk about the secure act and awful lot on the show, maybe like a year and a half or so ago. It virtually has not come up in a while, which is too bad because everything that it has to offer is still there.

Sheryl Moore:
Right.

Ramsey Smith:
It just sort of has moved down, moved out of focus, but I’m glad you brought it up because you know, there’s two parts to the puzzle, right? One is that the there’s the legislative support for it. And then you actually have to have 401k providers and HR departments kind of all over the country actually making the products available on their platform. And so I’m curious if you’re seeing any of that, because sooner or later, to make those decisions, they’re going to need data? And I imagine when you start getting those calls, that’s probably a good sign that things are heading in the right direction. So curious to find out what you’re seeing so far.

Sheryl Moore:
I would counter Ramsey that there’s actually a third arm that we need to take into consideration. And that’s the product manufacturers. And I say that just because for example, so many people got excited about fee based annuities and it’s like woo, we have this new type of annuity that we’ve never had before in the fixed insurance market. And hopefully this new distribution will embrace these annuities and that really didn’t happen. And it’s because we need to tell that, we need to do a better job telling the annuity story. I would say, likewise, for the secure act we need to see sales happening or insurance companies aren’t going to be developing these products.

Sheryl Moore:
Now we do have a few companies who have already developed implant annuities and certainly Wink is looking to track that data once we have a significant amount of data to be tracking. But what’s interesting is you do have to wait on all of that administrative groundwork to be laid and you do have to wait for the sales to start coming in. So it’s kind of like this hamster wheel, right? And we’re not seeing that yet. But as I said, when secure first passed, whoa, hey guys, temperate. Don’t get too excited. We have a lot of groundwork we’ve got to do before this is actually going to go off without a hitch. And I would say, just dealing with the requirements for RISA, from an insurance company standpoint is a huge lift. And you have to take that into consideration with all these other priorities that you guys have been talking about on the show.

Paul Tyler:
Yeah. So, okay. Ramsey, you opened the door so regulation. Okay? So secure act.

Ramsey:
That’s what I do, Paul

Paul Tyler:
Best interest and now DOL. So what’s in store here?

Sheryl Moore:
So when the DOL first proposed the fiduciary rule, I kind of felt that little bit of anxiety in my heart again because I remember all those late nights and hard work that I did on 151a from a grassroots legislation standpoint. And I was like oh man I’m not ready to go through this again. But now that we’re so far out from that date, I’m really to the point where I’m like it’s okay, because if there’s one thing that our industry has proven over the past 23 years that I’ve been doing this it’s that we’re resilient. We can handle challenges, but we continue to swing with the punches and figure it out and thrive. Annuity sales have continued to increase despite all of those things. We might have hiccups here and there, but like I said, more people are living longer and have the need for guaranteed income for the rest of their life lives than we’ve ever had before and more people are hearing that story than they ever had before.

Sheryl Moore:
So those sales are ultimately going to come through. We’ll have some interruptions, some distractions to prepare for some of this DOL business, but eventually we’ll get back to normal and we’ll do even better than we did before. I’m optimistic. And for the people who are saying oh no, I might have to disclose my commission, I think most Americans are pretty reasonable. I mean, Mark, are you aware of the fact that the last time you bought a car that the salesperson got paid a commission when you bought it?

Mark Fitzgerald:
I think everybody has to realize to some extent there’s profit in any sale that goes on out there. Right?

Sheryl Moore:
Yeah. And you felt okay about it, right?

Mark Fitzgerald:
Absolutely.

Sheryl Moore:
Yeah. I mean, Paul, when you bought your last home, didn’t you realize the real estate agent got paid a commission and you felt all right about it?

Paul Tyler:
Yeah. There’s something about commission. It’s interesting, commission and financial services are just, it has this energy and the media and conversations they have with people. No, Sheryl I’ve had the same thing where I had, well, share a story. A good friend of mine who’s a oral surgeon said he is going to buy some survivorship life insurance. He said Paul, but you believe the commission is going to be like $6,000 or something on this? I said, well, how much did it… If I go to an orthodontist and put get my kids’ teeth, get them in braces, how much did the wire cost? She said you can’t compare that. I’m like but it is.

Sheryl Moore:
Yeah.

Paul Tyler:
People need to make money. People have to make a living. Would it feel reasonable for, if somebody comes out to your house, a plumber shows up in my house, they cross, the minute they walk in the door, I’ve got a bill for $300. Right? So how much are you willing to pay for somebody to actually think about your future, your family’s future and protection? I think you’d probably pay a lot more than what you’d be paying if you actually saw what they’re making.

Sheryl Moore:
So you’ve probably noticed I have some ink on me. I like to tout that I am insurance because I don’t fit the typical stereotype of the older white guys that represent this industry unfortunately. No offense, white guys.

Paul Tyler:
None taken.

Sheryl Moore:
But I like to compare it to tattoos, right? Because I go into my tattoo artist and let’s say he charges me $150 an hour. There are a lot of people who’d be like whoa, $150 an hour, that’s crazy. I’m not going to pay that. Well, you know what? This is going to be on me until the day I die and then some. I’m paying for it one time. Do I think it’s worth more than $150 an hour? I do. So what do you think peace of mind for getting a paycheck every month for the rest of your life is worth? I mean, you’re paying that commission one time, but how much is that piece of mind worth? And we’ve all seen the research on how people who own annuities have happier retirements, live longer, are able to spend without having anxiety. So Ramsey, what was that statement that you made just before our call? I thought it was brilliant.

Ramsey Smith:
Wow. I’m trying to remember.

Paul Tyler:
I think there were a lot of statements. [crosstalk 00:24:23]

Sheryl Moore:
… price worth or something like that.

Ramsey Smith:
Oh. Oh yeah, yeah, yeah. Yes, of course. So yeah, one of my frustrations and I’m a capital markets person by training, right? So I always think about things in terms of fair value. And what’s interesting to me is that people react so viscerally to sometimes discussions of annuities. They do it without really having sort of a benchmark for where quote unquote fair value would be. So you could go to you go to two advisors, right? And you could give one of them something priced below fair value, meaning you’re actually buying, you’re paying less for it than it’s worth meaningful. Meaningfully, you can do the same thing with another advisor and give them something that was priced at fair value or might has some commission in it.

Ramsey Smith:
And my belief is you’d probably get more or less the same response from both of them, right? Because they don’t really… They’re reacting to sort of a perception as opposed to having the ability to actually calculate what the true value is. And to be fair, the true value is actually is not a simple thing to determine for a lot of reasons, but I think that’s what sort of frustrates me is that people react without really understanding where value is. And going back to your point about the value of peace of mind, I think that there’s very little understanding about just how valuable and unusual a true guarantee is.

Ramsey Smith:
So when you talk to people, we talk to people that are advisors and put people into the stock market and they make a lot of money in the stock market. I think that’s great, you give people the peace of the peace of mind to actually take the risk, but ultimately, it was client who took the risk that really earned those access returns because they took the risk. The person that told them to do it didn’t take any risk. Right? So the life insurance industry actually takes on a lot of risk in order to relieve clients of that risk. And I think that that is undervalued. I think that’s service is undervalued and that’s something that’s always frustrated me a little bit. So a long winded answer to your question.

Sheryl Moore:
No, I loved it because it actually brings up another issue for me that I think is really important. A lot of people look at annuities as an investment alternative. So they’re comparing it to bonds and stock fund and saying well, I can do the same thing and it’ll cost less money or it won’t have surrender charges. And it’s like hold on guys, you’re losing one important fact. This is insurance. This is guaranteed lifetime income. Can you do that with your bond and your fund? No. And so I think that you have to make sure you understand what the annuity is before you make that statement and it’s intangible. How do you put a dollar amount on that? I absolutely agree with you.

Paul Tyler:
Yeah. Sheryl, how do you think the combination of best interest standards in DOL will change the relationship between the carrier and the agent? Now, go back to the example you told us where the company lost your annuity. Why as insurance agent do I put… I probably represent 10, 15 carriers. I probably put most of my business with five, line share with one. The one I recommending to you is one where I know that if it gets lost, I can pick up the phone, call the vice president of something and they pick up my phone. They solve the question for you quickly. Now, going forward, is this all going to be spreadsheet? And I’m looking at the sharpest right at the sharpest time. Forget about the relationships, forget about the ability to go and fix things if things, God forbid, go wrong.

Sheryl Moore:
I’m scared that it will get to that point, Paul, because the people outside of our industry are going to think that is the answer, right? Because they don’t understand that sometimes some companies lose your annuities. I have life insurance with a company who suspended my policy and I didn’t get premium notices or annual statements for over four years. So it’s like I don’t think those people understand our business much less those things that can happen. And really, you need to take those things into consideration because the company that put those policies in a suspended status for four or five years, they had the most competitive life insurance product in the entire industry.

Sheryl Moore:
And so spreadsheeting in that situation put me in a really precarious situation. And in fact, one of my employees owns business with that company and was supposed to get a call from them two days ago and is still waiting. So what’s the value of that, Paul? How do I put a dollar amount on that? How do I spreadsheet that? I hope that doesn’t happen. But the other thing is, I will tell you that I largely believe our independent agents don’t even realize that they shouldn’t be spreadsheeting, that those things should matter.

Mark Fitzgerald:
Do you think it’ll ever revert back to, I guess in general less because the dynamic of spreadsheeting is definitely broadened, right? It started off with the income riders, now it’s looking at all the different indices and spreadsheeting them on a weekly basis. It seems like looking at the back casting on it. You think that will ever revert back where that’s going back to the fundamentals of a product structure?

Sheryl Moore:
Mark, that’s a really good question, but I’m very pessimistic about that because the independent agent distribution is about competitiveness and competition fuels innovation. And spreadsheeting, really it’s about that. And I would say even back in ’98, ’99, when I started in this business, insurance agent sees what actually spreadsheets migrates. Does anybody remember that? You’d have the Excel spreadsheet that got PDFed and it’d have hot annuity rates and list maybe the company’s rating and the surrender charge and the withdrawal provisions and the rate. So at least they recognize at that point, it’s not all about rate. There are other things you’ve got to take into consideration, but we’ve complicated this product. We really have, especially with adding income riders.

Sheryl Moore:
And so the easiest way to sell anything is to mention a rate, right? I mean, CDs are sold on rate, [inaudible 00:30:59] are sold on rate. Man, do you really want to have to explain that benefit based value compared to that account value and how you can’t access the one, but you can the other? Probably not, but you could talk about the 7% roll up or the 5% of the benefit base you’re going to get for the rest of your life. So I don’t want to make it sound negative. It’s the easy way to sell. Does that make sense?

Mark Fitzgerald:
Yeah. I guess. And the challenge I think is with when you had a standardized indice, let’s the S&P, right, and you had a standardized measuring point of participation rate or cap, pretty easy to spreadsheet. Who’s got the best power rate? Who’s got the best cap? With the bespoke indices, obviously there’s a lot of different variable components to it. How do you think the best way for an agent to really grasp and understand the differences between all of those is in terms of making their selection process?

Sheryl Moore:
So I’ll just say when I benchmark products, I go through two part process. Really I want to see the product features not withstanding the indexing. So what’s the company ratings? What are the surrender charges? Is there a market value adjustment or not? What’s the commission on the product? But then I want to go into a second level of benchmarking and look at the indexing. Now, two year point mark, there are 126 different indexes that are bespoke or hybrid indexes today. That doesn’t even include the gold commodity, the S&P 500, the Dow Jones Industrial Average, the Russell 2000. So there are so many choices today. How do you even benchmark those? I would say the best way to do it if you really are dead set on doing it is don’t compare a product with a participation rate to a product with cap rate.

Sheryl Moore:
I mean, you have to make sure you’re using the right moving part and grouping them together from that standpoint. But I’m going to tell you if you are comparing the price of rice in China index to the S&P 500, that’s not a fair comparison because the Price of Rice in China index was created less than a year ago and the S&P 500 is what? Like 75 years old. Does that sound right? I mean, so it’s not a fair comparison just because we don’t have experience for the option seller to rely on on a lot of these bespoke hybrid indexes. And here’s how I’ve seen that make a difference and where insurance agents should pay attention.

Sheryl Moore:
So one big company who I’m not going to name had a cute little acronym for their hybrid index because they had a super long name like most of them do. And an initially when it came out, it had 100% participation rate, no cap rate, no spread rate. Who couldn’t sell that? I mean, hey, I’m on it like blue Bon. I’ll sell that all day long. You get all the markets gains, not subject to a limit. But what happened was the option seller saw some experience coming in on that index all of a sudden before you know it, it’s like oh, we’ve got to add a 1% spread rate to that product. I’m sorry guys.

Sheryl Moore:
And as the market environment continued to get more and more challenging, that 1% spread rate went up to two and three and four and five and then finally 6%. And then the product manufacturer is like wait a minute, we signed this exclusive deal with this big investment bank to be the only ones who get to use this special index that was made just for us until XYZ year and now they’ve got us locked into this 6% spread. What were we thinking?

Sheryl Moore:
And so what they did was they worked with the investment bank to reprice the index and change the components around so there was different ratings on the bond index maybe before the bond index or the bond part of the index only took up 10% waiting and the stock index is accounted for the other 90%, but now that we’ve retooled it, the bond index takes up 90% of the constituents on the index and stock part, or the equity is only 10%, but the participation rate is 100%, the cap rate is nonexistent and the spread rate is nonexistent. Is that the same annuity? Is that the same index? I don’t think our insurance agents know. Do you guys think so?

Ramsey Smith:
So I can tell you, so first of all, good getting back to the hybrid industry. So I can say that I’m responsible for a few of those, so full disclosure, right? In my prior business. To answer your question, no, that’s a different index. I mean, mean, there may be some similarities in the calculation methodology, but if you change the weightings, that drastically then it essentially becomes a different index. And so, I mean, that’s one of the challenges. Again, I used to sell those indices and I believed in what I saw and still do in the indices that I was focused on. But at the same time, there’s just so many of them and it is. I remember when there was one way back when in 2012 and now there’s 126. So it’s not an easy thing to sort of figure out how to evaluate that many indices because they are complex and I can see why it would be a challenge for an agent who’s not necessarily of a capital markets background to be able to navigate those.

Sheryl Moore:
Don’t get me wrong. I don’t think they’re a bad thing. I don’t. I just think that you need to do a little bit of research on them because they’re so brand new and certainly what I am suggesting is don’t just say because the S&P 500 has a cap of 4.5% that this hybrid bespoke index that has no cap but a participation rate of 55% is going to outperform it because that’s not necessarily true.

Paul Tyler:
Yeah. Yeah.

Ramsey:
Well, that’s where marketing comes in. There’s a lot of marketing there.

Sheryl Moore:
You bet.

Paul Tyler:
Yeah. It’s how to make complex things simple, right?> That’s our career/.

Sheryl Moore:
Right.

Paul Tyler:
Wait, well, Sheryl, this has been great. We’re sort of at the top of the half hour here. I don’t know, Mark, final thoughts, questions for Sheryl?

Mark:
Yeah. I guess kind of a sneak peek, what do you see kind of Q3 ending up and Q4 coming into play given everything that’s going on right now?

Sheryl Moore:
Well, we’re getting into conference season here and from what I’m hearing from everybody, they’re looking forward to actually going face to face at some of these conferences. That’s going to have an impact on sales in itself just from people being out of the office. But we talk about the Delta variant coming up on COVID 19, that’s going to have a negative effect. Certainly the S&P 500 is at the highest point that I’ve ever seen it and anytime the market’s headed up, we actually tend to see money flow away from them fixed insurance products and over to variable or securities products like structured annuities or VAs. And so that’s going to affect the fixed side of the business.

Sheryl Moore:
But the other thing we can’t dismiss is that the 10 year treasury is at 1.26 guys, and that’s not really conducive to [inaudible 00:38:17] sales or fixed annuity sales or even really indexed annuity sales. So I would say as a whole, looking forward. Sales are still going to be down. They’re going to be up from this time last year just because it was a crummy time, but they’re going to be down. It’s going to take a while for us to rebound.

Paul Tyler:
Yeah. Ramsey?

Ramsey:
So I share your concern about the outlook for interest rates in the coming years. On the inflation side, I do think inflation will be an issue for the next year or two, I think we’ll sort of settle back in and that will also sort of create that additional gravitational pulling rates down the road. Yeah. I just hope that… I hope that despite all that we find different ways to sort of leverage the connectivity insurance companies have to the needs of clients, right? So sometimes there are other services provided that aren’t necessarily as balance sheet intensive. So there’s maybe room for exploration there. And I have high hopes for what the secure act will bring with in plan annuities, so, and as I said earlier, I think that you are going to be part of that, Sheryl. Full confidence. And as that grows you to be a factor. So we look forward to seeing that.

Sheryl Moore:
Thanks Ramsey.

Paul Tyler:
Yeah. This is great. Well, Sheryl, first of all, we love annuities and we love you. So hey, thanks for sharing your time. Yeah. Listen, thanks for sharing your time, your wisdom and expertise. We love it. We love your LinkedIn posts. These are great. It’s like Sheryl, I’m actually getting alerts now. Sheryl Moore post. Okay, go Sheryl. So anyway, hey listen, thanks for all you’re doing. Thanks for coming on here and look forward to having you come back. I’m sure this fall we’ll have some interesting topics where we love to get you on and get your discussion, either your opinion or get you to help discuss with some of other friends in the, in the industry. So thank you.

Sheryl Moore:
Well, I would always love to come back on so say the word and I’m back fellas. Thanks so much for having me.

Paul Tyler:
Okay.

Mark Fitzgerald:
Awesome.

Paul Tyler:
Excellent. Hey, thank you Sheryl. We’ll put links in the show notes to your site and thank you for all the research you’re providing us as well as a customer of yours and all of you listeners, listen, stay tuned and tune in next week for another episode of The Annuity Show. And if you’ve got questions for Sheryl, you know where to find her. Thanks. Thanks so much.

Outro:
Thanks for listening. If you’ve enjoyed the show, please rate and recommend us on iTunes, Stitcher, Overcast or whatever you, you get your podcast. You can also get more information at thatannuityshow.com.

Nicholas BreniaEpisode 114: We Love Annuities with Sheryl Moore
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Episode 113: Income Allocation Planning with Jerry Golden

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How do you create more income with less market risk and lower fees and income taxes than traditional retirement income plans for your client? Jerry Golden, President & CEO at Golden Retirement joins us today to talk about Go2Income and the service that his tools provide for advisors that do just that.
Also, do you want to get regular updates on news from Jerry and other guests of our show? Go to https://thatannuityshow.com and subscribe to our newsletter. We hope you enjoy the show.
Special thanks to Bruno Caron for joining us as a co-host!
Links mentioned in this episode:
Find Bruno’s book here:

Thank you to our show sponsor, The Index Standard!

Fixed Index Annuities and RILAs are getting more complex and technical just when fiduciary rules are getting stricter. How do you choose the right index and allocate to them? The Index Standard is your answer. They are an independent provider ratings and forecasts on all indices and ETFs used in the US insurance space. Their process is systematic and unbiased, identifying robust and well-designed indices. We all know finance is complex and The Index Standard has a clear ratings system and uses approachable language to demystify this complexity. Visit theindexstandard.com for more information.

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The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

Nicholas BreniaEpisode 113: Income Allocation Planning with Jerry Golden
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Episode 105: Finding Higher & Safer Interest Rates With Gary Zimmerman

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What prevents clients from earning higher interest rates on their savings? Three factors – awareness, apathy, and inertia create roadblocks according to Gary Zimmerman, Founder & CEO of MaxMyInterest.com. Gary joins us today to discuss the savings problem he solved for himself and is now sharing with clients and their advisors. Also, do you want to get regular updates on news from Gary and other guests of our show? Subscribe to our newsletter under the Receive Updates section, below. We hope you enjoy our conversation!

Thank you to our show sponsor, The Index Standard!

Fixed Index Annuities and RILAs are getting more complex and technical just when fiduciary rules are getting stricter. How do you choose the right index and allocate to them?

The Index Standard is your answer. They are an independent provider ratings and forecasts on all indices and ETFs used in the US insurance space. Their process is systematic and unbiased, identifying robust and well-designed indices.

We all know finance is complex and The Index Standard has a clear ratings system and uses approachable language to demystify this complexity. Visit theindexstandard.com for more information.

 Watch

 Listen

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Show Sponsors

The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

Nicholas BreniaEpisode 105: Finding Higher & Safer Interest Rates With Gary Zimmerman
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Episode 97: From the Iron Curtain To Online Annuity Illustrations With David Novak

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We all have our own unique story about how we found our way into the annuity business. Today, we’ll share a  very unique story that started behind the Iron Curtain, before Perestroika became reality in the heart of the Ukraine. This story belongs to David Novak, the creator of software that may arguably reshape our practices over the next five years called Annuities Genius.

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The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

Nicholas BreniaEpisode 97: From the Iron Curtain To Online Annuity Illustrations With David Novak
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Episode 95: Can You Get What You Want In Retirement With Cyrus Bamji and Colin Devine

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Cyrus Bamji and Colin Devine from The Alliance for Lifetime Income join us today to talk about a number of pressing topics in retirement. We cover the 4% rule and whether really it should be 3%. Colin talks about the uniquely high risks that market downturns present for women. And, of course, we examine the value that lifetime income creates for all Americans. If you didn’t know it, The Alliance was the sole sponsor for the last two years for the Rolling Stones U.S. Tour.

Here are the links mentioned in the show:

https://www.allianceforlifetimeincome.org/

https://www.protectedincome.org/

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The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

EPISODE TRANSCRIPTION: 

Paul Tyler:

Cyrus Bamji and Colin Devine from The Alliance for Lifetime Income, join us today to talk about a number of pressing topics in retirement. We cover the 4% rule and whether it should be 3%, Colin talks about the uniquely high risk that market downturns present for women. And of course, we examine the value that lifetime income creates for all Americans. And by the way, if you didn’t know it, The Alliance was the sole sponsor for the last two years for The Rolling Stone’s US tour.

Intro:

Welcome to That Annuity Show, the podcast that will make you an expert in explaining annuities to your clients. Give us 30 minutes each week and we’ll shave hours from your client presentations. Now here’s your host, Paul Tyler.

Paul Tyler:

Hi, this is Paul Tyler, and welcome to another episode of That Annuity Show. And Ramsey, good morning.

Ramsey Smith:

Good morning.

Paul Tyler:

Hey, and we have two terrific guests lined up for this show. Do you want to do the honors and introduce them?

Ramsey Smith:

I would be happy to do so. So today we are joined by two distinguished guests from The Alliance for Lifetime Income. And we’ll call The Alliance like our brothers in arms. This is great, we have the whole all-star team together today to have this discussion. We’re joined by Cyrus Bamji, who is the head of communications for The Alliance. As well as Colin Devine, who’s one of The Alliance’s key research Fellows. And we’re looking forward to having a great conversation today about one, the goals of The Alliance, and two, some of the terrific research that comes out of there. And it’s been headed up by Colin and his colleagues. So with that Cyrus, why don’t we start with you. Tell us about the mission of The Alliance, how it got started and how things have progressed since those early beginnings.

Cyrus Bamji:

Sure. And thanks for having us both on the show over here. So The Alliance was created about three years ago, it’s a non-profit consumer education organization. And it has really one sole purpose and that is to educate Americans about the importance of protected lifetime income from annuities, in the simplest way put. We have about 22 members who are some of the biggest annuity companies and asset management firms in the industry. And from the first day that we established The Alliance about three years ago, as I mentioned, we also established this really kind of bold vision for the member companies and for ourselves. And that is a country where no American has to face the prospect of running out of money in retirement. And we firmly believe in that and follow that kind of vision every day, actually. So four fundamental goals that The Alliance has.

Cyrus Bamji:

Number one, educating consumers on the various risks that they face in outliving their savings. Number two, shifting people’s thinking, and the whole retirement planning conversation that financial advisors have with their clients, from focusing solely on accumulating savings, to protected income and planning for retirement income. And that’s a fundamental shift that really needs to happen in the retirement planning industry overall, as you probably well know. Number three, and it’s a really important one, demystifying and countering some of the misinformation about annuities out in the marketplace.

Cyrus Bamji:

For decades, this stuff has been out there. People don’t understand, too complex, too hard to understand, heard its bad, high fees, all these different issues, and questions. So we kind of counter some of that, both in the media and the industry broadly with facts, simplicity. And then really importantly, and it sounds kind of pedantic as I like to call it, but really decomplexify the language that we use to describe annuities. Because we in the industry always tend to levitate to both acronyms and some of the other very difficult things that people, certainly clients can’t understand.

Cyrus Bamji:

And finally, number four. Helping advisors understand if they’re truly looking out for the best interests of their clients, if they truly are, then they should be considering including protected income from annuities in any truly diversified portfolio. So that’s really the four kinds of goals that The Alliance has. One final point I’ll say, last year we launched the Retirement Income Institute, which is comprised of some of the leading scholars in retirement and economic scholars in the US. It’s headed up by a gentleman by the name of Jason Fichtner, who is a former acting deputy commissioner of the Social Security Administration actually. He was also chief economist for retirement policy there. Long-standing leader in the industry. We set up this Institute, people ask, “Well, just another retirement Institute out there.” We set it up to be a little unique or different and unique from all the other academic think tanks out there.

Cyrus Bamji:

And we do this by combining academia with the business for the first time. And we’re marrying scholarly research that’s being done and has been done for decades, as we all know by some great thinkers out there with real-world data and the practical experience of the industry and the businesses out there that are working in this place to create some of this research that’s really, I like to call it actionable. Policymakers, the businesses themselves, consumers can actually take this information and do something with it versus sitting on a shelf as proposals and plans and so on and so forth. So that’s long-running diatribe over here about The Alliance, but that’s what we do.

Ramsey Smith:

Thank you. So Colin, tell us about some of the work you’re doing as a research fellow.

Paul Tyler:

Oh, Colin you’re on mute.

Colin Devine:

I think we’ve all done that. It’s like, you’ve got mail, now you’re on mute. I apologize.

Paul Tyler:

Exactly.

Colin Devine:

Anyway. So first off in the interest of full disclosure, I actually own eight variable annuities. And I was a former Walls Street analyst before I met up with The Alliance and I covered these products for a long time. And I actually thought they offered tremendous value despite some of the confusion out there. And as Cyrus said, with annuities, everybody understands what life insurance is. Annuities are just the other side of the coin. And they might be better characterized as longevity insurance. And so Ramsey, what I started to look at was what are some of the risk people face as they get older? And there’s a couple. One, you don’t know how long you’re going to live.

Colin Devine:

Two, you don’t know how healthy you’re going to be. And three, you don’t know what markets are going to do. And when I dial all those together, in a world where we don’t have a defined benefit plan like our grandparents did, then the risk that we all face, rising longevity. Then the risk of running out of money, and as I say, throw in health, almost becomes a near certainty for most people. Again, unless you’re fortunate enough to be one of the few who has a defined benefit pension plan, that’s indexed. If you do, you’re probably in great shape, but that’s not very many of us.

Ramsey Smith:

So tell us a little bit about the work you’ve done to kind of scaffold those themes for people. Well, there’s a well known risks, I should say, to those that have done the work. And so there’s two things. One is to let consumers know that this risk is there. And two to help them understand the depth of it and three to help them figure out how to address it. So what’s some of the work you’ve done to accomplish that?

Colin Devine:

Sure. So what we did, and we did this in conjunction with Milliman. So it’s actually really based… Ken Mungan, the chairman of Milliman worked on this paper with me. And what we tried to look at is what is that risk? Again, marrying in your actual longevity, mortality. And the one thing that we did was a little different, because there’s lots of these projections out there and all these… you can go to all kinds of websites. That’s all nice. We introduced one thing. We said, what happens if you have a 20% market correction in the first 10 years of retirement? A lot of advisors know how your portfolio’s going to do in accumulation is based on those last 10 years.

Colin Devine:

It’s a double edged sword. How are you going to do in retirement? A lot’s going to depend on the first 10 years. So what we looked at is what if that happens? What do you think the risk of that is? Yeah. I’d probably go 100%, but everybody’s got their own view, especially after the last year. But we looked at 20% drop, what if that happens? Markets could come back randomly. The Milliman’s got the big sarcastic generator, but we just introduced that one thing. What does it mean? And what it means is actually pretty shocking and the implications, both for individuals, but I would even distinguish it men versus women. On average, gentlemen, you live to 65, we’re all going to go another 19 years. And if I asked the four people on this podcast who can beat that average? Everybody’s hand goes up too.

Colin Devine:

Okay. So we all know we think we can beat the average. All right. And a woman’s going to go 22 years. So let’s take a simple, a very conservative investment portfolio. The 4% withdrawal rule, which by the way, came from the ’90s, when rates were about 500 points higher than they are today. It’s like retirement, the idea of 65 came from the ’30s when the average male lived to be 62, not 79. But we looked at that. If you took a 60, 40 mix… again, I think what I’ll go very conservative, a 4% withdrawal rate. If you get that 20% market correction in those first 10 years, what does it mean?

Colin Devine:

What it means? Tell you what. There’s 11% chance gents that you’re going to be out of money by year 19, so the average. And again, all three of you nodded your head you can beat the average. That’s it. That’s 11% chance. But for the ladies, going the extra three years, that risk doubles to almost 20%.

Paul Tyler:

Wow. Interesting.

Colin Devine:

And think about that. That risk for a woman then of running out of income in retirement… and I don’t think a lot of advisors thought about this, is really double what it is for a man. And I don’t know about you. I always think of my mom as a proxy for everything I do, her risk tolerance, I think basically reflects everything. There’s no chance she’s taking a 20% risk of running out of money. I’m not sure she’d take two. I know 20, not a chance.

Paul Tyler:

Right.

Colin Devine:

That’s what we [crosstalk 00:12:08].

Paul Tyler:

Yeah. So Colin, first off, my wife is planning for an early demise on my part. All the life insurance is all in order. Ramsey, we’ve got all the… She’s not leaving anything to chance here. So Colin, fascinating. When you actually put numbers to that and think of the risk confronted by a woman versus a man, I don’t think people have really… that hasn’t resonated. You also made a real interesting comment about the time lag. It’s almost like we’re sending radio signals… our retirement planning is based on radio signals sent from Alpha Centauri and we’re, “Oh, take out 4%. Oh, whoops. No, bad decision.”

Paul Tyler:

Think going forward, interest rates have come way… as you know, they’ve crashed and they’ve started to come up. Good news is they’ve come up. The bad news from what I’ve seen is the spreads have actually compressed if you try to take any kind of credit risk. Wow. So I put 40% in bonds. What are those things going to yield? 60% in the market, well, all the growth seems to be coming from tech sector, everything else, it’s not. How does this factor into this whole crazy market from a carrier perspective? What product do we build given this new, crazy market that we’re in?

Colin Devine:

Well, it’s where annuities come in, because the part that gets lost with annuities beyond the returns, is the benefit of mortality pooling. By the way, that’s the same thing we’re all buying on life insurance. Most of us aren’t going to die young. So for most of us life insurance is a really bad deal. Except if it’s not and you do die young, then it’s a great deal and it protects your family. This is the other side of that. And that’s switch beyond the returns, what they can get on the bond market, it’s a benefit of mortality pool. It’s what if I do live long? Which again, everybody… and again, not only that, of course, when you think about the value of annuity and protected lifetime income, it’s how healthy are you going to be?

Colin Devine:

It’s something else. I don’t be Dr. Doom here, but the sad part is that about half Americans age 65 are going to face some form… which again, probably truly makes sense, sort of major health impairment that will trigger a long term care need over the remainder of their life. What’s the leading cause of personal bankruptcies? Medical. So they’re running out of money. So you can even think you have enough until you hit that healthcare blip. And again, I only gave you average numbers. The standard deviation on that is 10 years. So what if we went 25 years, to 60, 40? Again, that conservative is there’s about a 30% chance of running out of money. By the way, if we went to 80, 20, just Jack up the equities because we don’t like fixed income, it doesn’t change it very much. That’s not going to help you. So how do I beat that? I beat it with mortality pooling.

Ramsey Smith:

So you brought up a really good point there that it’s not just about the average, it’s about the dispersion or variability around that average. And that makes a very big difference. So if everybody lived to the exact average, it’ll be a much different problem than with the same average, but much greater dispersion. So let’s build on that a little bit because that’s a very, very important point. So the average person might do well, but if half the people are better off and half the people are worse off, that’s not a good societal outcome.

Colin Devine:

Yeah. It gets real.

Ramsey Smith:

Let’s dig into that a little bit.

Colin Devine:

Sure. One thing that I didn’t give you with those numbers is how fast might you run out of money. So we ran thousands of scenarios, as Milliman’s got their super computer and off they went. That 60, 40, their earliest was 12 years. From 65, I make that by my math 77. That does not compute. And again that, if you knew when you were going to die, retirement income planning would be a heck of a lot easier. The problem is, you don’t. And you’re all watching longevity rise. We all think that’s a good thing. It’s great if you’re healthy. So how do I insure that tail risks? In annuities… so if you think of it simply as longevity insurance, how do I do that? Now, I want to jump on one thing. Cyrus is absolutely right.

Colin Devine:

Too complex, too many terms, the same term means different things at different companies. Shame in all the carriers. We love the members, but one of the reasons The Alliance is here is to try to take the jargon out of it and get it back to what it really is. It’s life insurance. It’s just the other side of it. Let’s insure you against living a long time. Because to your point, Ramsey, you don’t know. Can you walk into hallmark and buy a birthday card for age 100? Absolutely. I used to use it as a prop in all my speeches. You couldn’t do that 10 years ago. [crosstalk 00:17:27].

Cyrus Bamji:

Hey, one other stat just to add to what Colin’s taking, they know people are living longer. Americans in general, we just know we’re living longer. We saw how long our parents lived, grandparents lived, that kind of stuff. But here are the actual numbers. So in 1964 when the first boomer actually turned retirement age, the average age of an American, average time at that time was 70. Today, it’s 78 for a man and it’s over 80 for a woman in just this time period. So going back to what Colin was just saying over here. Running out of money by age 77, you are not beating the odds with that. It just doesn’t work. And as we were just talking about how many centenarians do we know? We read the news and watch the news every day and there’s another centenarian getting congratulated over here. So don’t be surprised if we live 20, 30, 40 years in retirement. That’s the bottom.

Paul Tyler:

So we’ve had Blair Baldwin on who launched AgeUp as part of MassMutual. And not to give us your take on the product, but sort of the concept, which I find fascinating, which Colin to your point it’s… and starts like life insurance. Do you think we’ll see more products like that, that are almost like catastrophic longevity insurance, where we created value, it’s not a [taunting 00:19:02], but it’s kind of getting there? Is that the future?

Paul Tyler:

Cyrus, what’s your take on that?

Cyrus Bamji:

I think that we’ve been watching this industry for a while and our members in terms of what they’re doing, there is a lot of product innovation going on right now in the industry. A lot of its been triggered by obviously as we know, low rates changing the equation here and there. But there are new products that are very innovative in how they’re structured and so on and so forth. Part of me gets a little wary of that because once again, you’re changing products like that and the complexity often goes up in it. But there is a lot of product innovation going on.

Cyrus Bamji:

And you mentioned tauntings that’s been talked about for a long, long time as you well know. They may come into fruition. There hasn’t been a lot of pickup yet in the actual commercial market or in the individual market. I will say this final thought, there’s a lot of innovation going on in the 401k space. And as we know with the Secure Act being passed two years ago now… a year and a half ago, a lot of companies are starting to innovate, create products, annuities basically, that can fit within those 401k plans, whether it’s through a target date fund or other ways. So there is a lot of that going on, no question about that. Which is great for the consumer ultimately, because that’s what’s driving this change.

Paul Tyler:

Colin, what’s your take on sort of the extreme… let’s say it’s not a taunting, but it’s like… Lost Colin. We’re having a few…

Ramsey Smith:

So I’ve got a question for Cyrus in the interim. So Cyrus, you and Colin are very clear about this need to sort of reframe the conversation, the verbiage, nomenclature. Tell us about that. So when one goes to your website, retireyourrisk.com, I think the last time I looked, I don’t think I saw the word annuity anywhere. There’s protected income, there’s retire your risk. So tell us about how you took that journey to change the language around this class.

Cyrus Bamji:

Well, I don’t know when was the last time you looked, but the actual website now is protectedincome.org.

Ramsey:

Okay.

Cyrus Bamji:

Yeah. Retire your risk was one of our early campaigns. We did that a couple of years ago when we first started, but the website is protectedincome.org. And it is now filled with the word annuity across it.

Ramsey Smith:

Oh it is. Okay.

Cyrus Bamji:

The thing that we like to… and what we’ve done over here and our research is showing it, which is great. Consumers are starting to understand how annuities fit into their thing. We’ve been tracking this now for three years in terms of their understanding of it. The whole term protected income really comes into… we describe it as a category of products. There are three ways that you can get protected income in the US today. Social security, which is a type of annuity, but that’s protected income.

Cyrus Bamji:

Number two, a pension, as Colin was mentioning. That’s a type of annuity as well, and that’s protected income. The only other way that you can get it is an annuity itself. And so when we talk about protected income, we kind of describe it as almost like an asset class and a category of products within which for retirement planning, when you’re sitting down as a financial advisor looking at this, that category should be taken into consideration. What’s in it? Social security. Do you have a pension? Unlikely these days. Do you have an annuity? No. That’s the gap that we’re trying to fill over there in that protected income gap. So that’s kind of it.

Paul Tyler:

Yeah. Well and Cyrus, of course the first thing that comes to people’s minds when they start thinking about retirement is not annuity, it’s a lot of other topics. So it’s interesting, since we talked a couple of days ago, just as a prep for our call, you talked about retirement stats. Now happenstance is I got like three or four inquiries from different reporters, all writing stories about early retirement. Should you take early… what if you’re forced into retirement? What if you get a package, should you take it or not? Tell us, what’s going on now, what’s the state of retirement?

Cyrus Bamji:

It’s a great question and a great point. So what we’ve all been going through for the past year and a half now, which is the pandemic has really triggered this, I would say precipitous change in a lot of things in our lives, of course, but it’s also changed retirement. So last year there were about four million people that retired, either early and, or were forced to retire thanks to the pandemic. That’s about two million more on the average than in past years, baby boomers basically. And it is early retirement for a lot of them. So what happens? They’re out on the street basically, they don’t have a job and many of them are saying, “I give up, I’m ready to retire.” But they’re retiring at ages 62, 63, 64 and in their early ’60s. Unfortunately many of them are going to start drawing down on social security.

Cyrus Bamji:

Well, how does that hurt them? Well, as my friend, Jason Fichtner, who was at the Social Security Administration would say, taking social security at 62, yes, you’re eligible, yes, it’s great. But the money that you’re leaving on the table with social security by taking it at 62 versus full eligibility age, which 67, 70, depending on which year you were born in is huge. I ran the numbers for myself and it’s the difference between $2,000 a month and $4,000 a month. So going back to your initial question, last year was really, really hard on baby boomers in general. And the statistics keep pouring out on this in terms of what’s out there. One final thought that I leave you… or one final point on this. We saw some research a few years ago, about three years ago, on a longitudinal study on bankruptcy in America. And the biggest growth in personal bankruptcies was in folks 55 plus in the US.

Cyrus Bamji:

Well, if there’s a canary in the coal mine out there to tell you that we’re heading towards some type of a retirement income crisis, to me, that’s one of the first things to point that out. That you’re going to see a lot of people basically going bankrupt as they age over here. A lot of it driven by healthcare costs because as we age, those costs go up. But it should tell us that we need to do something today to change that equation. And it goes back to part of what our education campaign’s about, so.

Ramsey Smith:

So how much of this comes from the industry? How much of it comes from the government? How do we get there? I think all four of us want the same thing, right?

Cyrus Bamji:

Yeah.

Ramsey Smith:

So who are the players in this play we’re trying to put together because it can’t just be us? So we need to get more people on board. Who do you think the first and most important target audience is beyond the consumer obviously?

Cyrus Bamji:

Well, as you said, the consumer first, no question about that. We just have to get people, Americans aware of what retirement planning really needs to be. And that is that whole, get out of the mindset that, “I’ve saved half a million dollars, a million dollars, two million dollars, whatever it may be, in this big nut over the past 40 years of working. And I pretty feel pretty good. People have told me, I need more than a million nowadays,” that kind of thing. Thinking about that lump sum and really start thinking about what the heck are going to be my costs as I retire? Once that paycheck stops coming, what’s going to be my monthly costs or annual cost? And not just for the first year, 10 years, but 20 years, 30 years potentially of it.

Cyrus Bamji:

So no question about that. But another point to make over here is policy makers. No question about it. The regulatory scheme really needs to change and is changing. As we know, the Secure Act was passed a year and a half ago was the first piece of legislation I think in 20 odd years, that focused on retirement, which is a big deal. It did open up opportunities for annuities to be used within probably the biggest savings vehicles that most Americans have these days, which are 401ks. And making employers aware of annuity is a big push that we have over here.

Cyrus Bamji:

So there is Secure 2.0 happening right now, and it’s on the hill as well to advance even more on that. So I think policy makers are finally starting to get wary and starting to move on this. And then the industry itself. And we see this as I was just saying about the innovation happening with annuities in the marketplace. Both in the delivery of annuities and how they’re actually provided to a client. Whether it’s through financial professionals, through technology platforms that large broker dealers and financial advisors have, that’s also changing the equation. So long story short, I think it needs to be a pull for just about everyone involved in retirement planning. And of course, ultimately financial advisors themselves. They’ve got to change their mindset on how they’re doing retirement planning for their clients.

Paul Tyler:

Interesting. And Colin just from a carrier side. So if I’m running annuity product development or annuity management for a carrier, what’s the most important question or a couple of questions I should be trying to answer with my team over the next year, as we think about what we should be doing?

Colin Devine:

I think it’s creating products that transition with people. If you think about living benefits with [inaudible 00:29:22]. They were launched as a savings’ product. Why did I buy mine? Because I’m going to use them as an income product, to transition with you. And I think that’s what we need to focus on more as an industry. It’s not just getting to retirement, it’s getting you through retirement. Two things, when you think about your IRA, I measure the performance of mine by how much income it buys. I don’t want to die with that, otherwise I’m just making very nice tax contribution to the US treasury, which we’re all patriotic, so that’s great. But that’s the asset you want to draw down over the remainder of your life. So it’s how much income it will bring.

Colin Devine:

And that’s gone down from probably 70,000, if you had a million bucks five years ago to about 15 change today. The other thing Cyrus mentioned in terms of legislative change, one that I thought was very significant is when the IRS now let you put that deferred income annuity inside your IRA and it doesn’t count against your required minimum distributions. The [DIAA 00:30:31] is purely longevity insured. It’s a way to take your IRA, ensure your tail risk, because you don’t know how long you’re going to live, and do it in a very straightforward, clean, easy fashion. You’re going to have it kick in at 80, 85, that can pay extra healthcare costs, because you’re probably going to have that. But that to me is for most advisors the place to start, because now I can’t outlive the IRA right. Now it’s like a pension, I can’t out live it.

Ramsey Smith:

So that’s a QLAC, Qualified Longevity Annuity Contract. So-

Colin Devine:

Yeah.

Ramsey Smith:

… are those being talked about enough? I think there was a while they were being talked about a lot. Things seem like they’re quieter. So it sounds like they need to be talked about more and it seems a natural fit is in the advisor conversation. How do we get there? Or are you finding receptivity when you talk to advisors about it, is perhaps the better way for me to put it?

Colin Devine:

Yeah. It comes down to education. So many [inaudible 00:31:47], annuities is either high fee or they’re this or that. Well, if variable annuities were so high fee, a lot of carriers would still be writing them [crosstalk 00:31:57] them anymore.

Ramsey Smith:

Well put.

Colin Devine:

I thought they are a great deal, that’s why I want them. So I love them. But it is getting advisors just to look at it and again, to understand that risk. And like I said, if you add that one thing, what if a 20% market correction happened in your first 10 years? Rerun the numbers then. Now, if it happens in your 40 you’re good. You’re 30. You’ll probably be okay, if your lives so long. But it’s an in that first 10 years. And if I would think the pandemic and the last year has shown us all anything, that can happen fast. But again, go back, you guys know this. The 20% market correction happens all the time every 10 years. Financial crisis was before that, the .com before that.

Paul Tyler:

Yeah.

Colin Devine:

And again, there’s so many boomers as Cyrus said in 2024. The peak hit retirement, what if you have that market correction in their first 10 years?

Cyrus Bamji:

Yep.

Colin Devine:

If money was tight, they’re going to run out of money.

Cyrus Bamji:

I read a statistic from research in 2018. So 10 years after the 2008 crash. That actually showed that 30% of retirees who had lost 40, 50%, whatever it was in their portfolios during that time, 30% had still not regained and gotten whole 10 years later. That just blew me away. Absolutely blew me away, to think about that it took 10 years just to get back to what they had back in 2008 in terms of their not. And they’re spending it, they’re drawing down on it during those past 10 years period. So all of these are great red flags to use. And we use them in terms of educating folks about these type of things.

Colin Devine:

People go, “Take less when the market’s down.” Okay, you can’t afford to take less because all your other assets are down.

Ramsey Smith:

And your expenses aren’t going away.

Colin Devine:

Yeah. Your expensives haven’t changed. So if you want to eliminate that, so that’s what The Alliance is here to do, it’s just to sort of educate. And again, to think about the difference, you wouldn’t think three years could make such a big difference, ’19 to ’22.

Paul Tyler:

Well, it’s-

Colin Devine:

That doubles your risk.

Paul Tyler:

And it’s so complicated. I don’t want to open a… this is a whole nother topic, which I think we’ve got to have the 4% rule. “Oh, I’ll just follow the 4% rule.” Well, is that… so when I retire, I figure out 4% of my assets and I pull those out continually for the rest of the time or do I take 4% out of each year?

Cyrus Bamji:

Or each month.

Paul Tyler:

Or each month.

Cyrus Bamji:

Yeah.

Paul Tyler:

So-

Colin Devine:

[crosstalk 00:34:43]. Paul drop it to three. Take it down to three. We’ll make three is the new four. But even then a woman’s going to face about an 8% chance of running out of money, if you have that marker [crosstalk 00:34:54]. Again, my mom’s not taking that. And again, it’s pretty binary, you’re out. This is not going to work. If I can eliminate that risk at a reasonable cost in a simple, transparent way.

Paul Tyler:

Yeah.

Colin Devine:

It’s just like buying life insurance. That’s all it is. Nothing more complicated than that.

Cyrus Bamji:

Yeah, there’s… And just to pick up on what Colin’s saying here, kind of a final point on this. People don’t realize that there’s not just covering your risk, but there’s opportunity when you include an annuity in your portfolio. And that opportunity is this. If you use, which most people do and we talk about this. If you use that annuity and the income from that annuity to pay for or help cover your essential expenses, your basic expenses, because at the end of the day, that’s really what retirees care about. Can I cover my mortgage or my rent that I’m paying over here? Can I cover my groceries and my gym membership over here? Whatever that number is on a monthly basis, can I cover that with something and know that that’s taken care of for the rest of my life? If they know that and if a retirement financial professional and financial advisor thinks about it that way and has an annuity to cover that, the numbers show it out, that the rest of the portfolio can be far more aggressively invested over here for growth.

Cyrus Bamji:

And you have the rest of your money over here to do the things that you want to do, whether it’s traveling or whatever else it may be. That’s a huge… our research just shows that, when people do have annuities and it’s covering most of their essential expenses, their ability to live the life that they want is amazing. It’s amazing to see. And the response that show that, so.

Colin Devine:

[crosstalk 00:36:44] Cyrus if I would add to that. Everybody puts fixed income in your retirement account, right?

Paul Tyler:

Right.

Colin Devine:

Okay. The annuity is fixed… that’s the fixed income piece with the benefit of mortality pooling. You’ve got the option on the mortality pooling, think of that as your fixed income. That’s what I do. And then I can take the equity risk with the rest of my assets and specifically the non-qualified assets. I’m turning that IRA. That’s the fixed income piece for me. As I say, I look at the annuities fixed income with the mortality pooling option.

Paul Tyler:

I love that. Annuity is your fixed income.

Colin Devine:

Fixed income.

Paul Tyler:

Yeah.

Cyrus Bamji:

Yeah. The [crosstalk 00:37:30] only difference is, is that out of all the fixed income products out there, this one’s guaranteed.

Paul Tyler:

Yes.

Colin Devine:

Yeah.

Cyrus Bamji:

Because even with fixed income products, we know how that goes.

Colin Devine:

I cannot live it.

Cyrus Bamji:

Yeah.

Paul Tyler:

Yeah. Well, hey, this is terrific. So let me just ask you, what’s next, Cyrus for your organization? And Colin, love to know, what are the next topics on the horizon that are fascinating? Cyrus, tell us what’s next for The Alliance.

Cyrus Bamji:

Well, there’s a lot. And you’ll be seeing a lot of this here in terms of coming out, including… One of the big things we did two years ago was sponsoring The Rolling Stone’s tour. The exclusive sponsor, actually the sole sponsor for The Rolling Stone’s tour. And people say, “Holy cow. What’s a financial non-profit education organization doing that?” Well, it’s to be able to reach the population that we’re trying to reach. The majority of folks that go to The Stones like it or not are older. And it’s a perfect demographic for us. So we did the tour back in 2018, sorry, 2019. Last year, we were again, a sponsor. As we know, everything shut down. So we’re hoping, and we’re expecting them to come back this fall, hopefully to the US, and we’ll still be the sole sponsor to that. So that’s a big thing.

Cyrus Bamji:

One of the point I would love to make, just going back to Colin’s research on the 4% rule. One of the things that we did with Milliman, which is by the way, a member of The Alliance, is develop a really cool, very simple tool for consumers, called The RISE Score, the Retirement Income Security Score. And it’s on the website, our protectedincome.org website. You can go to it and it’s for consumers, it’s also for financial professionals. But it’s a simple illustration tool to show you, you plug in some demographic information that you have, all of it is anonymous, you don’t need to put names in that kind of stuff. You go through it. Talk about what savings you have. If you have a pension, if you have an annuity, whatever it may be. And out comes, what we like to call, it’s like a credit score for your retirement risk.

Cyrus Bamji:

And it gives you a credit score basically, or a RISE score in this case that tells you what the risk is, what your chances are of running out of money in retirement. So it’s really a very, very powerful tool. We’ve had thousands of people taking this on a regular basis and they run little scenarios all the time. But the most important thing is it makes them aware that there’s going to be this gap going back to it, in terms of their income. A lot of people find that there isn’t, which is great. But if you know there’s a gap, go talk to your financial professional, take that RISE Score with you and say, “Hey, this is a simple illustration that I just did through this organization over here. But what’s the reality of it? Can you map this out for me?” And it’s proven to be really, really effective for us, so.

Ramsey Smith:

So yeah, I’m-

Cyrus Bamji:

Colin’s taking it. Colin’s in good shape. He’s got a number of annuities as we know.

Ramsey Smith:

So a very big fan of the RISE Score here. We use it on the [inaudible 00:40:42] side as well. And yeah, it’s a great wake up call. It doesn’t necessarily tell you what the answer is, but it’s a wake up call and I’ve had financial professionals take it. And I had one financial professional took it and he said it was jarring to him. It was jarring and he reran more and more scenarios and realized he had some work to do on his own portfolio.

Cyrus Bamji:

Love that. Yeah.

Ramsey Smith:

So it is a fantastic conversation starter and terrific collaboration with Milliman. So fantastic.

Cyrus Bamji:

Exactly. Thanks.

Paul Tyler:

Yeah. Colin, you, what’s next?

Colin Devine:

Sure. So we’re going to do a couple things. We’re going to take the study we did last year, the one I referenced looking at the 4% and putting in the 20% market drop. A lot of people ask, “What if I took three? Okay. To sort of show everybody what that would mean.” The other one is what if markets stayed down for a full year? So we’re going to kind of throw that into… and again, retirement income planning is hard, it’s damn hard. And to show you some of the risk you’d face. And then how can I reduce that risk? So we’re going to look at that. And where if you want to get your clients’ income back up, maybe take it to two. Most clients, aren’t going to go with that. So can I use annuity to get it back to four to five? And the other thing, we’re going to look at is some of the innovation on products.

Colin Devine:

Some of the riders, features that you can get with these products in case your life changes. Some of these accelerated death… Could be accelerated death benefit, accelerated chronic illness slash long term care type rider, because that’s the thing. Retirement for our grandparents, our great grandparents was probably five years. We’re facing 20, 25, 30 years. A lot. The one thing we can all guarantee probably [inaudible 00:42:39], a lot’s going to change in 30 years. I think the last year sold us that a lot’s going to change. And to look at products that can kind of age with you, and where the advisor can still work with the client as their life changes. So I’m going to focus on innovation as well.

Paul Tyler:

Excellent. Ramsey? What do you think? Final thoughts, questions?

Ramsey Smith:

So I just want to just want to one, thank you, you two individually and congratulate you on the work that you’re doing with The Alliance for Lifetime Income, it’s very important. And it’s very important that the whole industry works together on this common message instead of competing, which sort of was the natural order of things before. So keep doing the great work. We’d love to have you guys back on the show or other research fellows. We’d love to continue our relationship with you on a going forward basis and we’re looking forward to doing that.

Cyrus Bamji:

Well, we look forward to doing that too. And thank you for having us both.

Paul Tyler:

Hey, thank you. This was a terrific show. And listen, if you’re listening, share these links with your friends, tell us who you’d love to get on before. And in the show notes, we’ll connect you with the site and as well as your research Colin, so we’ll get those links, make sure we’re pushing people to take a look at the work you do.

Cyrus Bamji:

Hey Paul, can I make one more plug?

Paul Tyler:

Absolutely.

Cyrus Bamji:

Sorry… before you sign off over here. We actually do have, and we talk about consumers and we are very much consumer focused. But as I mentioned, we are also focused on financial advisors out there and helping them. We do have a section of our website and you can go to it, that is strictly for financial professionals. We call it a financial professional resource center. And in there is both ability to do RISE Scores, as we were just talking about, the tools that are there. But there’s all sorts of content and material that financial professionals can download, actually slap… alongside The Alliance logo, can slap their own information against it and their guidelines for that. But to use it for client facing materials and client facing stuff. So that’s a very, very… and it’s very popular as you can imagine, for the advisors that we talk to and have pushed this to out there. They use it all the time. But it helps them really start to explain annuities in the simplest way and describe them. So just wanted to make sure. Once again, protectedincome.org, you’ll find all of [crosstalk 00:45:06] information there.

Paul Tyler:

It is. Oh, this is good. Yeah, Cyrus, thanks for adding that. We’ll have links, we’ll put these notes in and…

Cyrus Bamji:

Great.

Paul Tyler:

Listen, thanks for your time. Thanks everybody for listening. And tune it again next week for another episode of That Annuity Show.

Speaker 2:

Thanks for listening.

Cyrus Bamji:

Thanks Paul.

Outro: If you’ve enjoyed the show, please rate and recommend us on iTunes, Stitcher, Overcast, or wherever you get your podcast. You can also get more information at thatannuityshow.com.

Nicholas BreniaEpisode 95: Can You Get What You Want In Retirement With Cyrus Bamji and Colin Devine
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Episode 94: Obsess About The Retirement Planning Conversation, Not The Tools with Curtis Cloke

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We’re living in remarkable times with the release of an amazing range of both paid and open-source tools to help us stress-test retirement plans. Curtis Cloke, Owner and Principal of CurtisCloke.com joins us this week to talk about how to maximize the impact of our tools by focusing first on listening to the needs of clients. We discuss his process used to construct customized income plans for his clients. In addition, we talk about recent M&A activity, digital sales, and the potential of augmented reality to create vivid pictures for client.

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The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

Nicholas BreniaEpisode 94: Obsess About The Retirement Planning Conversation, Not The Tools with Curtis Cloke
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Episode 93: Sometimes Even The Harshest Critics Like Our Products With Ethan Schwartz

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Annuities are insurance, not investments. However, we need smart, passionate people to challenge us on how we build our products. Simpler products, lower fees, smaller minimum deposits will benefit everyone. Join us for a thoughtful discussion on these topics and more with Ethan Schwartz. Ethan has worked as an investment manager and financial services executive for 21 years. He was a special assistant to the deputy secretary of the Treasury in the Clinton administration. He also is a proud owner of at least one multi-year guaranteed annuity.

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The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

Nicholas BreniaEpisode 93: Sometimes Even The Harshest Critics Like Our Products With Ethan Schwartz
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Episode 92: Educating Students & Clients In A Stressed World With Matt Carey of Blue Spark

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How does one educate college students and clients about the importance of the time-value of money in the middle of our virtual age? Matt Carey joins us to talk about both challenges in his role as investment advisor at Blue Spark Capital Advisors and as Director of Financial Market Studies at Iona’s Hagan School of Business.

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The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

Nicholas BreniaEpisode 92: Educating Students & Clients In A Stressed World With Matt Carey of Blue Spark
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Episode 91: Television, Trust, & Tenacity with Josh Mellberg

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Pioneering a new way to sell annuities to the public requires guts and patience. Josh Mellberg, President of J.D. Mellberg Financial joins us today to share with us his journey from a holding seminar a week to generating millions of leads on television.

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The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

Nicholas BreniaEpisode 91: Television, Trust, & Tenacity with Josh Mellberg
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