Wink, Inc. Names New President

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by Sheryl J. Moore // Wink, Inc.


Des Moines, Iowa. December 2, 2021– Wink, Inc., the competitive intelligence firm specialized in providing life insurance and annuity product data to the industry, today announced Victoria L. Grossman has been named the President of Wink, Inc. effective immediately. Sheryl J. Moore, who has been Chief Executive Officer (CEO) and President of Wink since she founded the company 16 years ago, will continue in her role as Chairwoman and CEO, focusing on strategy and business development.

Grossman’s insurance career began as the first employee hired at Wink, gaining an intimate knowledge of products, sales, distribution, and markets as Wink’s first Marketing & Database Administrator. She has 14 years with the company, most recently serving as the Vice President of Operations; responsible for all company administration and oversight of the staff administering the company’s competitive intelligence tools.

“Victoria had become an irreplaceable leader for us. Her experience, judgment, and values have strengthened the Wink team,” said Moore, Chairwoman and CEO of both Wink and Moore Market Intelligence. “Victoria left a comfortable job, took a risk with me, and has been my right-hand woman ever since. Ms. Grossman stepped-in, and began her responsibilities as President, when I lost my son more than eight years ago. Now, I am merely giving credit where it has been due all this time. Victoria has earned this position and I am confident that she will embrace this important role, continue her exceptional leadership, and our pursuit of Wink’s mission and values.”

Click here to read the full press release on WinkIntel.com! 

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The discussion is not meant to provide any legal, tax, or investment advice with respect to the purchase of an insurance product. A comprehensive evaluation of a consumer’s needs and financial situation should always occur in order to help determine if an insurance product may be appropriate for each unique situation.

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